Branding the Brain: A Critical Review

Hilke Plassmann, Thomas Z. Ramsøy, Milica Milosavljevic

Research output: Working paperResearch

Original languageEnglish
Place of PublicationFontainebleau
PublisherINSEAD
Number of pages49
Publication statusPublished - 2011

Bibliographical note

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Plassmann, H., Ramsøy, T. Z., & Milosavljevic, M. (2011). Branding the Brain: A Critical Review. INSEAD.