Abstract
important because it highlights the fluctuating reality of society. The city brand message
freezes the place but in fact, the city branding exercise is a continuous process. Society
emerges too. City brands are supposed to accentuate the uniqueness of the city, be built from
the bottom-up and reflect the city's identity. This paper highlights three paradoxes, pointing
out that city branding processes can also make cities more alike, bring about societal changes
and forge new city identities. A city branding campaign does not just present the city, it may
change the city. The relationships between the branding exercise and the city are intertwined
in the evolution of the place.
| Original language | English |
|---|---|
| Place of Publication | Frederiksberg |
| Publisher | imagine.. CBS |
| Number of pages | 17 |
| Publication status | Published - 2010 |
Keywords
- authenticity
- bottom-up
- city identity
- city ranking
- social change
- top-down
Cite this
}
Branding Cities, Changing Societies. / Ooi, Can-Seng.
Frederiksberg : imagine.. CBS, 2010.Research output: Working paper › Research
TY - UNPB
T1 - Branding Cities, Changing Societies
AU - Ooi, Can-Seng
PY - 2010
Y1 - 2010
N2 - Societal changes are seldom discussed in the literature on city branding. The time element isimportant because it highlights the fluctuating reality of society. The city brand messagefreezes the place but in fact, the city branding exercise is a continuous process. Societyemerges too. City brands are supposed to accentuate the uniqueness of the city, be built fromthe bottom-up and reflect the city's identity. This paper highlights three paradoxes, pointingout that city branding processes can also make cities more alike, bring about societal changesand forge new city identities. A city branding campaign does not just present the city, it maychange the city. The relationships between the branding exercise and the city are intertwinedin the evolution of the place.
AB - Societal changes are seldom discussed in the literature on city branding. The time element isimportant because it highlights the fluctuating reality of society. The city brand messagefreezes the place but in fact, the city branding exercise is a continuous process. Societyemerges too. City brands are supposed to accentuate the uniqueness of the city, be built fromthe bottom-up and reflect the city's identity. This paper highlights three paradoxes, pointingout that city branding processes can also make cities more alike, bring about societal changesand forge new city identities. A city branding campaign does not just present the city, it maychange the city. The relationships between the branding exercise and the city are intertwinedin the evolution of the place.
KW - authenticity
KW - bottom-up
KW - city identity
KW - city ranking
KW - social change
KW - top-down
M3 - Working paper
BT - Branding Cities, Changing Societies
PB - imagine.. CBS
CY - Frederiksberg
ER -