Branding Cities, Changing Societies

Can-Seng Ooi

    Research output: Working paperResearch

    Abstract

    Societal changes are seldom discussed in the literature on city branding. The time element is
    important because it highlights the fluctuating reality of society. The city brand message
    freezes the place but in fact, the city branding exercise is a continuous process. Society
    emerges too. City brands are supposed to accentuate the uniqueness of the city, be built from
    the bottom-up and reflect the city's identity. This paper highlights three paradoxes, pointing
    out that city branding processes can also make cities more alike, bring about societal changes
    and forge new city identities. A city branding campaign does not just present the city, it may
    change the city. The relationships between the branding exercise and the city are intertwined
    in the evolution of the place.
    Original languageEnglish
    Place of PublicationFrederiksberg
    Publisherimagine.. CBS
    Number of pages17
    Publication statusPublished - 2010

    Keywords

    • authenticity
    • bottom-up
    • city identity
    • city ranking
    • social change
    • top-down

    Cite this

    Ooi, C-S. (2010). Branding Cities, Changing Societies. Frederiksberg: imagine.. CBS.
    Ooi, Can-Seng. / Branding Cities, Changing Societies. Frederiksberg : imagine.. CBS, 2010.
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    title = "Branding Cities, Changing Societies",
    abstract = "Societal changes are seldom discussed in the literature on city branding. The time element isimportant because it highlights the fluctuating reality of society. The city brand messagefreezes the place but in fact, the city branding exercise is a continuous process. Societyemerges too. City brands are supposed to accentuate the uniqueness of the city, be built fromthe bottom-up and reflect the city's identity. This paper highlights three paradoxes, pointingout that city branding processes can also make cities more alike, bring about societal changesand forge new city identities. A city branding campaign does not just present the city, it maychange the city. The relationships between the branding exercise and the city are intertwinedin the evolution of the place.",
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    Ooi, C-S 2010 'Branding Cities, Changing Societies' imagine.. CBS, Frederiksberg.

    Branding Cities, Changing Societies. / Ooi, Can-Seng.

    Frederiksberg : imagine.. CBS, 2010.

    Research output: Working paperResearch

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    T1 - Branding Cities, Changing Societies

    AU - Ooi, Can-Seng

    PY - 2010

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    N2 - Societal changes are seldom discussed in the literature on city branding. The time element isimportant because it highlights the fluctuating reality of society. The city brand messagefreezes the place but in fact, the city branding exercise is a continuous process. Societyemerges too. City brands are supposed to accentuate the uniqueness of the city, be built fromthe bottom-up and reflect the city's identity. This paper highlights three paradoxes, pointingout that city branding processes can also make cities more alike, bring about societal changesand forge new city identities. A city branding campaign does not just present the city, it maychange the city. The relationships between the branding exercise and the city are intertwinedin the evolution of the place.

    AB - Societal changes are seldom discussed in the literature on city branding. The time element isimportant because it highlights the fluctuating reality of society. The city brand messagefreezes the place but in fact, the city branding exercise is a continuous process. Societyemerges too. City brands are supposed to accentuate the uniqueness of the city, be built fromthe bottom-up and reflect the city's identity. This paper highlights three paradoxes, pointingout that city branding processes can also make cities more alike, bring about societal changesand forge new city identities. A city branding campaign does not just present the city, it maychange the city. The relationships between the branding exercise and the city are intertwinedin the evolution of the place.

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    KW - bottom-up

    KW - city identity

    KW - city ranking

    KW - social change

    KW - top-down

    M3 - Working paper

    BT - Branding Cities, Changing Societies

    PB - imagine.. CBS

    CY - Frederiksberg

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    Ooi C-S. Branding Cities, Changing Societies. Frederiksberg: imagine.. CBS. 2010.