Branding at a corporate management level

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalInnovative Marketing
Volume3
Issue number1
Pages (from-to)23-35
Number of pages13
ISSN1814-2427
Publication statusPublished - 2007

Cite this

@article{ea66cf00757211dc8979000ea68e967b,
title = "Branding at a corporate management level",
keywords = "inovationentrepreneurship&lederskab, Brand management, Branding, Corporate branding",
author = "Karin Tollin",
note = "L{\o}benummer:075403",
year = "2007",
language = "English",
volume = "3",
pages = "23--35",
journal = "Innovative Marketing",
issn = "1814-2427",
publisher = "LLC “Consulting Publishing Company “Business Perspectives”",
number = "1",

}

Branding at a corporate management level. / Tollin, Karin.

In: Innovative Marketing, Vol. 3, No. 1, 2007, p. 23-35.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Branding at a corporate management level

AU - Tollin, Karin

N1 - Løbenummer:075403

PY - 2007

Y1 - 2007

KW - inovationentrepreneurship&lederskab

KW - Brand management

KW - Branding

KW - Corporate branding

M3 - Journal article

VL - 3

SP - 23

EP - 35

JO - Innovative Marketing

JF - Innovative Marketing

SN - 1814-2427

IS - 1

ER -