Branding at a corporate management level

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@article{ea66cf00757211dc8979000ea68e967b,

title = "Branding at a corporate management level",

keywords = "inovationentrepreneurship&lederskab, Brand management, Branding, Corporate branding",

author = "Karin Tollin",

note = "L{\o}benummer:075403",

year = "2007",

language = "English",

volume = "3",

pages = "23--35",

journal = "Innovative Marketing",

issn = "1814-2427",

publisher = "LLC “Consulting Publishing Company “Business Perspectives”",

number = "1",

}