Branding and the Accreditation Approach: Singapore

Can-Seng Ooi

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Destination Brands : Managing Place Reputation
Editors	Nigel Morgan, Annette Pritchard, roger Pride
Place of Publication	Oxford
Publisher	Butterworth-Heinemann
Publication date	2011
Edition	3.Edition
Pages	185-196
Chapter	14
ISBN (Print)	9780080969305
Publication status	Published - 2011

Handle.net

@inbook{28c97724e7d043299b8eac516552dccd,

title = "Branding and the Accreditation Approach: Singapore",

author = "Can-Seng Ooi",

year = "2011",

language = "English",

isbn = "9780080969305",

pages = "185--196",

editor = "Nigel Morgan and Pritchard, {Annette } and {Pride }, roger",

booktitle = "Destination Brands",

publisher = "Butterworth-Heinemann",

address = "United Kingdom",

edition = "3.Edition",

}