Brand versus store loyalty: Consumer response to supermarket out-of-stock situations

Torben Hansen, Suzanne C. Beckmann

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 37th European Marketing Academy Conference
Number of pages7
Publication date2008
Publication statusPublished - 2008
EventMarketing landscapes : A pause for thought - Brighton, United Kingdom
Duration: 27 May 200830 May 2008
Conference number: 37

Conference

ConferenceMarketing landscapes : A pause for thought
Number37
CountryUnited Kingdom
CityBrighton
Period27/05/200830/05/2008

Cite this

Hansen, T., & Beckmann, S. C. (2008). Brand versus store loyalty: Consumer response to supermarket out-of-stock situations. In Proceedings of the 37th European Marketing Academy Conference