Brand versus store loyalty: Consumer response to supermarket out-of-stock situations

Torben Hansen, Suzanne C. Beckmann

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 37th European Marketing Academy Conference
Number of pages	7
Publication date	2008
Publication status	Published - 2008
Event	Marketing landscapes : A pause for thought - Brighton, United Kingdom Duration: 27 May 2008 → 30 May 2008 Conference number: 37

Conference	Marketing landscapes : A pause for thought
Number	37
Country/Territory	United Kingdom
City	Brighton
Period	27/05/2008 → 30/05/2008

Handle.net

@inproceedings{e0959620bc7811ddab34000ea68e967b,

title = "Brand versus store loyalty: Consumer response to supermarket out-of-stock situations",

keywords = "forbrugeradf{\ae}rd, brand loyalty",

author = "Torben Hansen and Beckmann, {Suzanne C.}",

note = "L{\o}benr. 090637; Marketing landscapes : A pause for thought ; Conference date: 27-05-2008 Through 30-05-2008",

year = "2008",

language = "English",

booktitle = "Proceedings of the 37th European Marketing Academy Conference",

}