Brand Value Co-destruction in Collective Digital Discourse: A Case Study

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Original language	English
Publication date	2018
Number of pages	8
Publication status	Published - 2018
Event	13th Global Brand Conference 2018: Branding in the Digital Age: Innovation and Responsibility - Northumbria University, Newcastle upon Tyne, United Kingdom Duration: 2 May 2018 → 4 May 2018 Conference number: 13 https://www.northumbria.ac.uk/about-us/news-events/events/2018/05/13th-global-brand-conference-2018/

Conference	13th Global Brand Conference 2018
Number	13
Location	Northumbria University
Country/Territory	United Kingdom
City	Newcastle upon Tyne
Period	02/05/2018 → 04/05/2018
Internet address	https://www.northumbria.ac.uk/about-us/news-events/events/2018/05/13th-global-brand-conference-2018/

Keywords

@conference{adc82e7c4e58402fa22c8db3492b4eb4,

title = "Brand Value Co-destruction in Collective Digital Discourse: A Case Study",

keywords = "Brand value, Co-destruction, Digital discourse, Brand action, Brand value, Co-destruction, Digital discourse, Brand action",

author = "Serena Wider and Stefan Markovic and \{von Wallpach\}, Sylvia",

year = "2018",

language = "English",

note = "13th Global Brand Conference 2018 ; Conference date: 02-05-2018 Through 04-05-2018",

url = "https://www.northumbria.ac.uk/about-us/news-events/events/2018/05/13th-global-brand-conference-2018/",

}

TY - ABST

T1 - Brand Value Co-destruction in Collective Digital Discourse

T2 - 13th Global Brand Conference 2018

AU - Wider, Serena

AU - Markovic, Stefan

AU - von Wallpach, Sylvia

N1 - Conference code: 13

PY - 2018

Y1 - 2018

KW - Brand value

KW - Co-destruction

KW - Digital discourse

KW - Brand action

KW - Brand value

KW - Co-destruction

KW - Digital discourse

KW - Brand action

M3 - Conference abstract for conference

Y2 - 2 May 2018 through 4 May 2018

ER -