Brand Value Co-destruction in Collective Digital Discourse: A Case Study

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date2018
Number of pages8
Publication statusPublished - 2018
Event13th Global Brand Conference 2018: Branding in the Digital Age: Innovation and Responsibility - Northumbria University, Newcastle upon Tyne, United Kingdom
Duration: 2 May 20184 May 2018
Conference number: 13


Conference13th Global Brand Conference 2018
LocationNorthumbria University
Country/TerritoryUnited Kingdom
CityNewcastle upon Tyne
Internet address


  • Brand value
  • Co-destruction
  • Digital discourse
  • Brand action

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