Original language | English |
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Publication date | 2018 |
Number of pages | 8 |
Publication status | Published - 2018 |
Event | 13th Global Brand Conference 2018: Branding in the Digital Age: Innovation and Responsibility - Northumbria University, Newcastle upon Tyne, United Kingdom Duration: 2 May 2018 → 4 May 2018 Conference number: 13 https://www.northumbria.ac.uk/about-us/news-events/events/2018/05/13th-global-brand-conference-2018/ |
Conference
Conference | 13th Global Brand Conference 2018 |
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Number | 13 |
Location | Northumbria University |
Country/Territory | United Kingdom |
City | Newcastle upon Tyne |
Period | 02/05/2018 → 04/05/2018 |
Internet address |
Keywords
- Brand value
- Co-destruction
- Digital discourse
- Brand action