Brand Value Co-destruction in Collective Digital Discourse

A Case Study

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date2018
Number of pages8
Publication statusPublished - 2018
Event13th Global Brand Conference 2018: Branding in the Digital Age: Innovation and Responsibility - Northumbria University, Newcastle upon Tyne, United Kingdom
Duration: 2 May 20184 May 2018
Conference number: 13
https://www.northumbria.ac.uk/about-us/news-events/events/2018/05/13th-global-brand-conference-2018/

Conference

Conference13th Global Brand Conference 2018
Number13
LocationNorthumbria University
CountryUnited Kingdom
CityNewcastle upon Tyne
Period02/05/201804/05/2018
Internet address

Keywords

  • Brand value
  • Co-destruction
  • Digital discourse
  • Brand action

Cite this

Wider, S., Markovic, S., & von Wallpach, S. (2018). Brand Value Co-destruction in Collective Digital Discourse: A Case Study. Abstract from 13th Global Brand Conference 2018, Newcastle upon Tyne, United Kingdom.
Wider, Serena ; Markovic, Stefan ; von Wallpach, Sylvia. / Brand Value Co-destruction in Collective Digital Discourse : A Case Study. Abstract from 13th Global Brand Conference 2018, Newcastle upon Tyne, United Kingdom.8 p.
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title = "Brand Value Co-destruction in Collective Digital Discourse: A Case Study",
keywords = "Brand value, Co-destruction, Digital discourse, Brand action, Brand value, Co-destruction, Digital discourse, Brand action",
author = "Serena Wider and Stefan Markovic and {von Wallpach}, Sylvia",
year = "2018",
language = "English",
note = "null ; Conference date: 02-05-2018 Through 04-05-2018",
url = "https://www.northumbria.ac.uk/about-us/news-events/events/2018/05/13th-global-brand-conference-2018/",

}

Wider, S, Markovic, S & von Wallpach, S 2018, 'Brand Value Co-destruction in Collective Digital Discourse: A Case Study', Newcastle upon Tyne, United Kingdom, 02/05/2018 - 04/05/2018, .

Brand Value Co-destruction in Collective Digital Discourse : A Case Study. / Wider, Serena; Markovic, Stefan ; von Wallpach, Sylvia.

2018. Abstract from 13th Global Brand Conference 2018, Newcastle upon Tyne, United Kingdom.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

TY - ABST

T1 - Brand Value Co-destruction in Collective Digital Discourse

T2 - A Case Study

AU - Wider, Serena

AU - Markovic, Stefan

AU - von Wallpach, Sylvia

PY - 2018

Y1 - 2018

KW - Brand value

KW - Co-destruction

KW - Digital discourse

KW - Brand action

KW - Brand value

KW - Co-destruction

KW - Digital discourse

KW - Brand action

M3 - Conference abstract for conference

ER -

Wider S, Markovic S, von Wallpach S. Brand Value Co-destruction in Collective Digital Discourse: A Case Study. 2018. Abstract from 13th Global Brand Conference 2018, Newcastle upon Tyne, United Kingdom.