Brand Value Co-destruction in Collective Digital Discourse: A Case Study

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date2018
Number of pages8
Publication statusPublished - 2018
Event13th Global Brand Conference 2018: Branding in the Digital Age: Innovation and Responsibility - Northumbria University, Newcastle upon Tyne, United Kingdom
Duration: 2 May 20184 May 2018
Conference number: 13
https://www.northumbria.ac.uk/about-us/news-events/events/2018/05/13th-global-brand-conference-2018/

Conference

Conference13th Global Brand Conference 2018
Number13
LocationNorthumbria University
CountryUnited Kingdom
CityNewcastle upon Tyne
Period02/05/201804/05/2018
Internet address

Keywords

  • Brand value
  • Co-destruction
  • Digital discourse
  • Brand action

Cite this

Wider, S., Markovic, S., & von Wallpach, S. (2018). Brand Value Co-destruction in Collective Digital Discourse: A Case Study. Abstract from 13th Global Brand Conference 2018, Newcastle upon Tyne, United Kingdom.