Brand Thrust: Strategic Branding and Shareholder Value: An Empirical Reconciliation of Two Critical Concepts

    Research output: Book/ReportPh.D. thesisResearch

    45 Downloads (Pure)
    Original languageEnglish
    Place of PublicationFrederiksberg
    PublisherCopenhagen Business School [Phd]
    Number of pages148
    ISBN (Print)9788759384237
    Publication statusPublished - 2010
    SeriesPhD series
    Number12.2010
    ISSN0906-6934

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