Brand Thrust: Strategic Branding and Shareholder Value: An Empirical Reconciliation of Two Critical Concepts

Research output: Book/Report › PhD thesis

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Original language	English

Place of Publication	Frederiksberg
Publisher	Copenhagen Business School [Phd]
Number of pages	148
ISBN (Print)	9788759384237
Publication status	Published - 2010

Access to Document

@phdthesis{a7a2cda02c4e11df9273000ea68e967b,

title = "Brand Thrust: Strategic Branding and Shareholder Value: An Empirical Reconciliation of Two Critical Concepts",

author = "Lars Ohnemus",

year = "2010",

language = "English",

isbn = "9788759384237",

series = "PhD series",

number = "12.2010",

publisher = "Copenhagen Business School [Phd]",

address = "Denmark",

}