Brand Strategy Co-Creation: A Strategy-as-Practice Approach

Christine Vallaster, Sylvia von Wallpach

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date2015
Number of pages10
Publication statusPublished - 2015
EventThe 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015 - Turku School of Economics, University og Turko, Turku, Finland
Duration: 27 Apr 201529 Apr 2015
Conference number: 10
http://www.utu.fi/en/units/tse/sites/10thglobalbrandconference/Pages/home.aspx

Conference

ConferenceThe 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015
Number10
LocationTurku School of Economics, University og Turko
CountryFinland
CityTurku
Period27/04/201529/04/2015
Internet address

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Cite this

Vallaster, C., & von Wallpach, S. (2015). Brand Strategy Co-Creation: A Strategy-as-Practice Approach. Abstract from The 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015, Turku, Finland.