Brand Strategy and the Performance of Luxury: The Case of Georg Jensen

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2010
    Publication statusPublished - 2010
    EventIn Pursuit of Luxury - London, United Kingdom
    Duration: 18 Jun 201018 Jun 2010

    Conference

    ConferenceIn Pursuit of Luxury
    CountryUnited Kingdom
    CityLondon
    Period18/06/201018/06/2010

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