Brand Strategy and the Performance of Luxury

The Case of Georg Jensen

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2010
    Publication statusPublished - 2010
    EventIn Pursuit of Luxury - London, United Kingdom
    Duration: 18 Jun 201018 Jun 2010

    Conference

    ConferenceIn Pursuit of Luxury
    CountryUnited Kingdom
    CityLondon
    Period18/06/201018/06/2010

    Cite this

    Csaba, F. (2010). Brand Strategy and the Performance of Luxury: The Case of Georg Jensen. Paper presented at In Pursuit of Luxury, London, United Kingdom.
    Csaba, Fabian. / Brand Strategy and the Performance of Luxury : The Case of Georg Jensen. Paper presented at In Pursuit of Luxury, London, United Kingdom.
    @conference{d2a7c30ec2a043ec9778642899c5727e,
    title = "Brand Strategy and the Performance of Luxury: The Case of Georg Jensen",
    author = "Fabian Csaba",
    year = "2010",
    language = "English",
    note = "null ; Conference date: 18-06-2010 Through 18-06-2010",

    }

    Csaba, F 2010, 'Brand Strategy and the Performance of Luxury: The Case of Georg Jensen' Paper presented at, London, United Kingdom, 18/06/2010 - 18/06/2010, .

    Brand Strategy and the Performance of Luxury : The Case of Georg Jensen. / Csaba, Fabian.

    2010. Paper presented at In Pursuit of Luxury, London, United Kingdom.

    Research output: Contribution to conferencePaperResearch

    TY - CONF

    T1 - Brand Strategy and the Performance of Luxury

    T2 - The Case of Georg Jensen

    AU - Csaba, Fabian

    PY - 2010

    Y1 - 2010

    M3 - Paper

    ER -

    Csaba F. Brand Strategy and the Performance of Luxury: The Case of Georg Jensen. 2010. Paper presented at In Pursuit of Luxury, London, United Kingdom.