Brand Strategy and the Performance of Luxury: The Case of Georg Jensen

Fabian Csaba

    Research output: Contribution to conference › Paper › Research

    Original languageEnglish
    Publication date2010
    Publication statusPublished - 2010
    EventIn Pursuit of Luxury - London, United Kingdom
    Duration: 18 Jun 2010 → 18 Jun 2010

    Conference

    ConferenceIn Pursuit of Luxury
    Country/TerritoryUnited Kingdom
    CityLondon
    Period18/06/2010 → 18/06/2010

    Handle.net

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