Brand Singapore: The Hub of 'New Asia'

Can-Seng Ooi

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Destination Branding : Creating the Unique Destination Proposition
Editors	Nigel Morgan, Annette Pritchard, Roger Pride
Number of pages	18
Place of Publication	Oxford
Publisher	Butterworth-Heinemann
Publication date	2010
Edition	2. rev.ed.
Pages	242-260
Chapter	15
ISBN (Print)	9781856178204
Publication status	Published - 2010

Handle.net

@inbook{5eaf0ede71764bd39c48f16c5c11e3cc,

title = "Brand Singapore: The Hub of 'New Asia'",

author = "Can-Seng Ooi",

year = "2010",

language = "English",

isbn = "9781856178204",

pages = "242--260",

editor = "Nigel Morgan and Pritchard, \{Annette \} and Roger Pride",

booktitle = "Destination Branding",

publisher = "Butterworth-Heinemann",

address = "United Kingdom",

edition = "2. rev.ed.",

}