Brand Singapore: The Hub of "New Asia"

Can-Seng Ooi

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Destination Branding : Creating the Unique Destination Proposition
Editors	Niegel Morgan, Annette Pritchard, Roger Pride
Place of Publication	Oxford
Publisher	Pergamon Press
Publication date	2004
Edition	2.
Pages	242-260
Publication status	Published - 2004

Handle.net

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title = "Brand Singapore: The Hub of {"}New Asia{"}",

keywords = "Branding, National identitet, Turismemarkedsf{\o}ring, Turistdestinationer, Singapore",

author = "Can-Seng Ooi",

note = "Opstilling: 338.48 des L{\o}be nr.: 046134",

year = "2004",

language = "English",

pages = "242--260",

editor = "Niegel Morgan and Annette Pritchard and Roger Pride",

booktitle = "Destination Branding",

publisher = "Pergamon Press",

address = "Netherlands",

edition = "2.",

}

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BT - Destination Branding

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A2 - Pritchard, Annette

A2 - Pride, Roger

PB - Pergamon Press

CY - Oxford

ER -