Brand Reach as Co-negotiated

Value and Cultural Complementarity

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationConference Proceedings, EMAC 2011 : 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation
EditorsMaja Makovec Brencic, Tanja Dmitrovic, Monika Lapanja, Ajda Senicar
Number of pages8
Place of PublicationLjubljana
PublisherFaculty of Economics, University of Ljubljana
Publication date2011
ISBN (Electronic)9789612402112
Publication statusPublished - 2011
EventThe 40th EMAC Annual Conference 2011 - University of Ljubljana, Faculty of Economics, Ljubljana, Slovenia
Duration: 24 May 201127 May 2011
Conference number: 40
http://www2.ef.uni-lj.si/projekti/emac2011//

Conference

ConferenceThe 40th EMAC Annual Conference 2011
Number40
LocationUniversity of Ljubljana, Faculty of Economics
CountrySlovenia
CityLjubljana
Period24/05/201127/05/2011
Internet address

Cite this

Kornum, N., & Jones, R. (2011). Brand Reach as Co-negotiated: Value and Cultural Complementarity. In M. M. Brencic, T. Dmitrovic, M. Lapanja, & A. Senicar (Eds.), Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation Ljubljana: Faculty of Economics, University of Ljubljana.
Kornum, Niels ; Jones, Richard. / Brand Reach as Co-negotiated : Value and Cultural Complementarity. Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation. editor / Maja Makovec Brencic ; Tanja Dmitrovic ; Monika Lapanja ; Ajda Senicar. Ljubljana : Faculty of Economics, University of Ljubljana, 2011.
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title = "Brand Reach as Co-negotiated: Value and Cultural Complementarity",
author = "Niels Kornum and Richard Jones",
year = "2011",
language = "English",
editor = "Brencic, {Maja Makovec} and Tanja Dmitrovic and Monika Lapanja and Ajda Senicar",
booktitle = "Conference Proceedings, EMAC 2011",
publisher = "Faculty of Economics, University of Ljubljana",
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}

Kornum, N & Jones, R 2011, Brand Reach as Co-negotiated: Value and Cultural Complementarity. in MM Brencic, T Dmitrovic, M Lapanja & A Senicar (eds), Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation. Faculty of Economics, University of Ljubljana, Ljubljana, Ljubljana, Slovenia, 24/05/2011.

Brand Reach as Co-negotiated : Value and Cultural Complementarity. / Kornum, Niels; Jones, Richard.

Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation. ed. / Maja Makovec Brencic; Tanja Dmitrovic; Monika Lapanja; Ajda Senicar. Ljubljana : Faculty of Economics, University of Ljubljana, 2011.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - Brand Reach as Co-negotiated

T2 - Value and Cultural Complementarity

AU - Kornum, Niels

AU - Jones, Richard

PY - 2011

Y1 - 2011

M3 - Article in proceedings

BT - Conference Proceedings, EMAC 2011

A2 - Brencic, Maja Makovec

A2 - Dmitrovic, Tanja

A2 - Lapanja, Monika

A2 - Senicar, Ajda

PB - Faculty of Economics, University of Ljubljana

CY - Ljubljana

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Kornum N, Jones R. Brand Reach as Co-negotiated: Value and Cultural Complementarity. In Brencic MM, Dmitrovic T, Lapanja M, Senicar A, editors, Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation. Ljubljana: Faculty of Economics, University of Ljubljana. 2011