Brand Reach as Co-negotiated: Value and Cultural Complementarity

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationConference Proceedings, EMAC 2011 : 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation
EditorsMaja Makovec Brencic, Tanja Dmitrovic, Monika Lapanja, Ajda Senicar
Number of pages8
Place of PublicationLjubljana
PublisherFaculty of Economics, University of Ljubljana
Publication date2011
ISBN (Electronic)9789612402112
Publication statusPublished - 2011
EventThe 40th EMAC Annual Conference 2011 - University of Ljubljana, Faculty of Economics, Ljubljana, Slovenia
Duration: 24 May 201127 May 2011
Conference number: 40
http://www2.ef.uni-lj.si/projekti/emac2011//

Conference

ConferenceThe 40th EMAC Annual Conference 2011
Number40
LocationUniversity of Ljubljana, Faculty of Economics
CountrySlovenia
CityLjubljana
Period24/05/201127/05/2011
Internet address

Cite this

Kornum, N., & Jones, R. (2011). Brand Reach as Co-negotiated: Value and Cultural Complementarity. In M. M. Brencic, T. Dmitrovic, M. Lapanja, & A. Senicar (Eds.), Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation Faculty of Economics, University of Ljubljana.