|Conference||The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011|
|Location||Saïd Business School, Oxford University|
|Period||06/04/2011 → 09/04/2011|
|Other||Theme: Brand, Identity and Reputation <br/>Venue: Saïd Business School <br/>University of Oxford|
|Sponsor||Academy of Marketing|
Brand Perception and Brand Complexity : A Place Branding Perspectives. / Zenker, Sebastian; Beckmann, Suzanne C.2011. Paper presented at The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011, Oxford, United Kingdom.
Research output: Contribution to conference › Paper › Research
TY - CONF
T1 - Brand Perception and Brand Complexity
T2 - A Place Branding Perspectives
AU - Zenker,Sebastian
AU - Beckmann,Suzanne C.
PY - 2011
Y1 - 2011
M3 - Paper