Brand Perception and Brand Complexity: A Place Branding Perspectives

Sebastian Zenker, Suzanne C. Beckmann

Research output: Contribution to conferencePaperResearch

Conference

ConferenceThe 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011
Number7
LocationSaïd Business School, Oxford University
CountryUnited Kingdom
CityOxford
Period06/04/201109/04/2011
OtherTheme: Brand, Identity and Reputation <br/>Venue: Saïd Business School <br/>University of Oxford
SponsorAcademy of Marketing
Internet address

Cite this

Zenker, S., & Beckmann, S. C. (2011). Brand Perception and Brand Complexity: A Place Branding Perspectives. Paper presented at The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011, Oxford, United Kingdom.
Zenker, Sebastian ; Beckmann, Suzanne C./ Brand Perception and Brand Complexity : A Place Branding Perspectives. Paper presented at The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011, Oxford, United Kingdom.
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author = "Sebastian Zenker and Beckmann, {Suzanne C.}",
year = "2011",
language = "English",
note = "null ; Conference date: 06-04-2011 Through 09-04-2011",
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Zenker, S & Beckmann, SC 2011, 'Brand Perception and Brand Complexity: A Place Branding Perspectives' Paper presented at, Oxford, United Kingdom, 06/04/2011 - 09/04/2011, .

Brand Perception and Brand Complexity : A Place Branding Perspectives. / Zenker, Sebastian; Beckmann, Suzanne C.

2011. Paper presented at The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011, Oxford, United Kingdom.

Research output: Contribution to conferencePaperResearch

TY - CONF

T1 - Brand Perception and Brand Complexity

T2 - A Place Branding Perspectives

AU - Zenker,Sebastian

AU - Beckmann,Suzanne C.

PY - 2011

Y1 - 2011

M3 - Paper

ER -

Zenker S, Beckmann SC. Brand Perception and Brand Complexity: A Place Branding Perspectives. 2011. Paper presented at The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011, Oxford, United Kingdom.