Brand Perception and Brand Complexity

A Place Branding Perspectives

Sebastian Zenker, Suzanne C. Beckmann

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2011
Publication statusPublished - 2011
EventThe 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011 - Saïd Business School, Oxford University, Oxford, United Kingdom
Duration: 6 Apr 20119 Apr 2011
Conference number: 7
http://www.ambrandsig.org/

Conference

ConferenceThe 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011
Number7
LocationSaïd Business School, Oxford University
CountryUnited Kingdom
CityOxford
Period06/04/201109/04/2011
OtherTheme: Brand, Identity and Reputation <br/>Venue: Saïd Business School <br/>University of Oxford
SponsorAcademy of Marketing
Internet address

Cite this

Zenker, S., & Beckmann, S. C. (2011). Brand Perception and Brand Complexity: A Place Branding Perspectives. Paper presented at The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011, Oxford, United Kingdom.
Zenker, Sebastian ; Beckmann, Suzanne C. / Brand Perception and Brand Complexity : A Place Branding Perspectives. Paper presented at The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011, Oxford, United Kingdom.
@conference{afbae5e7655a42c2b7a01e0f38cf17c3,
title = "Brand Perception and Brand Complexity: A Place Branding Perspectives",
author = "Sebastian Zenker and Beckmann, {Suzanne C.}",
year = "2011",
language = "English",
note = "null ; Conference date: 06-04-2011 Through 09-04-2011",
url = "http://www.ambrandsig.org/",

}

Zenker, S & Beckmann, SC 2011, 'Brand Perception and Brand Complexity: A Place Branding Perspectives' Paper presented at, Oxford, United Kingdom, 06/04/2011 - 09/04/2011, .

Brand Perception and Brand Complexity : A Place Branding Perspectives. / Zenker, Sebastian; Beckmann, Suzanne C.

2011. Paper presented at The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011, Oxford, United Kingdom.

Research output: Contribution to conferencePaperResearch

TY - CONF

T1 - Brand Perception and Brand Complexity

T2 - A Place Branding Perspectives

AU - Zenker, Sebastian

AU - Beckmann, Suzanne C.

PY - 2011

Y1 - 2011

M3 - Paper

ER -

Zenker S, Beckmann SC. Brand Perception and Brand Complexity: A Place Branding Perspectives. 2011. Paper presented at The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011, Oxford, United Kingdom.