Brand Perception  and Brand Complexity: A Place Branding Perspectives

Sebastian Zenker; Suzanne C. Beckmann

Brand Perception and Brand Complexity: A Place Branding Perspectives

Department of Marketing

University of Hamburg

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2011
Publication status	Published - 2011
Event	The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011 - Saïd Business School, Oxford University, Oxford, United Kingdom Duration: 6 Apr 2011 → 9 Apr 2011 Conference number: 7 http://www.ambrandsig.org/

Conference

Conference	The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011
Number	7
Location	Saïd Business School, Oxford University
Country/Territory	United Kingdom
City	Oxford
Period	06/04/2011 → 09/04/2011
Other	Theme: Brand, Identity and Reputation <br/>Venue: Saïd Business School <br/>University of Oxford
Sponsor	Academy of Marketing
Internet address	http://www.ambrandsig.org/

Access to Document

http://www.ambrandsig.org/conferenceproceedings.html

Handle.net

Persistent link

Cite this

@conference{afbae5e7655a42c2b7a01e0f38cf17c3,

title = "Brand Perception and Brand Complexity: A Place Branding Perspectives",

author = "Sebastian Zenker and Beckmann, {Suzanne C.}",

year = "2011",

language = "English",

note = "The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011 ; Conference date: 06-04-2011 Through 09-04-2011",

url = "http://www.ambrandsig.org/",

}