Brand Meaning across Cultural and Organizational Boundaries

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 2008 AMS Cultural Perspectives in Marketing Conference
Place of Publication	New York
Publisher	AMS Press Inc.
Publication date	2008
Publication status	Published - 2008
Externally published	Yes
Event	The AMS Cultural Perspectives in Marketing Conference 2008: Reassessing Multicultural Marketing Issues in a U.S. City on the Rebound - Royal Sonesta Hotel, New Orleans, United States Duration: 16 Jan 2008 → 19 Jan 2008 http://www.ams-web.org/associations/213/files/2008CPM.htm

Conference	The AMS Cultural Perspectives in Marketing Conference 2008
Location	Royal Sonesta Hotel
Country/Territory	United States
City	New Orleans
Period	16/01/2008 → 19/01/2008
Sponsor	Academy of Marketing Science
Internet address	http://www.ams-web.org/associations/213/files/2008CPM.htm

Handle.net

@inproceedings{ac050d3accbb446d94f719eec445a5bf,

title = "Brand Meaning across Cultural and Organizational Boundaries",

author = "Oliver Koll and {von Wallpach}, Sylvia",

year = "2008",

language = "English",

booktitle = "Proceedings of the 2008 AMS Cultural Perspectives in Marketing Conference",

publisher = "AMS Press Inc.",

address = "United States",

note = "The AMS Cultural Perspectives in Marketing Conference 2008 ; Conference date: 16-01-2008 Through 19-01-2008",

url = "http://www.ams-web.org/associations/213/files/2008CPM.htm",

}

TY - GEN

T1 - Brand Meaning across Cultural and Organizational Boundaries

AU - Koll, Oliver

AU - von Wallpach, Sylvia

PY - 2008

Y1 - 2008

M3 - Article in proceedings

BT - Proceedings of the 2008 AMS Cultural Perspectives in Marketing Conference

PB - AMS Press Inc.

CY - New York

T2 - The AMS Cultural Perspectives in Marketing Conference 2008

Y2 - 16 January 2008 through 19 January 2008

ER -