Brand Meaning across Cultural and Organizational Boundaries

Oliver Koll, Sylvia von Wallpach

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2008 AMS Cultural Perspectives in Marketing Conference
Place of PublicationNew York
PublisherAMS Press Inc.
Publication date2008
Publication statusPublished - 2008
Externally publishedYes
EventThe AMS Cultural Perspectives in Marketing Conference 2008: Reassessing Multicultural Marketing Issues in a U.S. City on the Rebound - Royal Sonesta Hotel, New Orleans, United States
Duration: 16 Jan 200819 Jan 2008
http://www.ams-web.org/associations/213/files/2008CPM.htm

Conference

ConferenceThe AMS Cultural Perspectives in Marketing Conference 2008
LocationRoyal Sonesta Hotel
CountryUnited States
CityNew Orleans
Period16/01/200819/01/2008
SponsorAcademy of Marketing Science
Internet address

Bibliographical note

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