Brand Management: Research, Theory and Practice

Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre

Research output: Book/Report › Book

Original language	English

Heding, T., Knudtzen, C. F., & Bjerre, M. (2016). Brand Management: Research, Theory and Practice. (2. ed.) Abingdon: Routledge.

Heding, Tilde ; Knudtzen, Charlotte F. ; Bjerre, Mogens. / Brand Management : Research, Theory and Practice. 2. ed. Abingdon : Routledge, 2016. 307 p.

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title = "Brand Management: Research, Theory and Practice",

author = "Tilde Heding and Knudtzen, {Charlotte F.} and Mogens Bjerre",

year = "2016",

language = "English",

isbn = "9781138804692",

publisher = "Routledge",

address = "United Kingdom",

edition = "2.",

}

Heding, T, Knudtzen, CF & Bjerre, M 2016, Brand Management: Research, Theory and Practice. 2. edn, Routledge, Abingdon.

2. ed. Abingdon : Routledge, 2016. 307 p.

Research output: Book/Report › Book

TY - BOOK

T1 - Brand Management

T2 - Research, Theory and Practice

AU - Heding, Tilde

AU - Knudtzen, Charlotte F.

AU - Bjerre, Mogens

PY - 2016

Y1 - 2016

UR - http://libsearch.cbs.dk/primo_library/libweb/action/dlDisplay.do?docId=CBS01000720866&vid=CBS&afterPDS=true

M3 - Book

SN - 9781138804692

BT - Brand Management

PB - Routledge

CY - Abingdon

ER -

Heding T, Knudtzen CF, Bjerre M. Brand Management: Research, Theory and Practice. 2. ed. Abingdon: Routledge, 2016. 307 p.