Brand Management: Research, Theory and Practice

Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre

Research output: Book/ReportBook

Original languageEnglish
Place of PublicationAbingdon
PublisherRoutledge
Edition2.
Number of pages307
ISBN (Print)9781138804692
Publication statusPublished - 2016

Cite this

Heding, T., Knudtzen, C. F., & Bjerre, M. (2016). Brand Management: Research, Theory and Practice. (2. ed.) Abingdon: Routledge.
Heding, Tilde ; Knudtzen, Charlotte F. ; Bjerre, Mogens. / Brand Management : Research, Theory and Practice. 2. ed. Abingdon : Routledge, 2016. 307 p.
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Heding, T, Knudtzen, CF & Bjerre, M 2016, Brand Management: Research, Theory and Practice. 2. edn, Routledge, Abingdon.

Brand Management : Research, Theory and Practice. / Heding, Tilde; Knudtzen, Charlotte F.; Bjerre, Mogens.

2. ed. Abingdon : Routledge, 2016. 307 p.

Research output: Book/ReportBook

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T2 - Research, Theory and Practice

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AU - Knudtzen, Charlotte F.

AU - Bjerre, Mogens

PY - 2016

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M3 - Book

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BT - Brand Management

PB - Routledge

CY - Abingdon

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Heding T, Knudtzen CF, Bjerre M. Brand Management: Research, Theory and Practice. 2. ed. Abingdon: Routledge, 2016. 307 p.