Brand Management: Research, Theory and Practice

Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre

Research output: Book/ReportBookResearchpeer-review

Original languageEnglish
Place of PublicationAbingdon
PublisherRoutledge
Edition2.
Number of pages307
ISBN (Print)9781138804692
Publication statusPublished - 2016

Cite this

Heding, T., Knudtzen, C. F., & Bjerre, M. (2016). Brand Management: Research, Theory and Practice. (2. ed.) Abingdon: Routledge.