| Original language | English |
|---|
| Place of Publication | Abingdon |
|---|---|
| Publisher | Routledge |
| Edition | 2. |
| Number of pages | 307 |
| ISBN (Print) | 9781138804692 |
| Publication status | Published - 2016 |
Brand Management: Research, Theory and Practice
Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre
Research output: Book/Report › Book › Research › peer-review