Brand Management: Research, Theory and Practice

Tilde Heding, Charlotte Knudtzen, Mogens Bjerre

Research output: Book/Report › Book › Research › peer-review

Original language	English

Handle.net

@book{42817620656011de96d9000ea68e967b,

title = "Brand Management: Research, Theory and Practice",

keywords = "Brand management, branding, brand name products",

author = "Tilde Heding and Charlotte Knudtzen and Mogens Bjerre",

note = "L{\o}benummer: 092604",

year = "2009",

language = "English",

isbn = "9780203996171",

publisher = "Routledge",

address = "United Kingdom",

}