Brand Management: Research, Theory and Practice

Tilde Heding, Charlotte Knudtzen, Mogens Bjerre

Research output: Book/ReportBookResearchpeer-review

Original languageEnglish
Place of PublicationLondon
PublisherRoutledge
Number of pages267
ISBN (Print)9780203996171, 0203996178
Publication statusPublished - 2009

Cite this

Heding, T., Knudtzen, C., & Bjerre, M. (2009). Brand Management: Research, Theory and Practice. London: Routledge.