Brand Management: Research, Theory and Practice

Tilde Heding, Charlotte Knudtzen, Mogens Bjerre

Research output: Book/ReportBook

Original languageEnglish
Place of PublicationLondon
PublisherRoutledge
Number of pages267
ISBN (Print)9780203996171, 0203996178
Publication statusPublished - 2009

Cite this

Heding, T., Knudtzen, C., & Bjerre, M. (2009). Brand Management: Research, Theory and Practice. London: Routledge.
Heding, Tilde ; Knudtzen, Charlotte ; Bjerre, Mogens. / Brand Management : Research, Theory and Practice. London : Routledge, 2009. 267 p.
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author = "Tilde Heding and Charlotte Knudtzen and Mogens Bjerre",
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Heding, T, Knudtzen, C & Bjerre, M 2009, Brand Management: Research, Theory and Practice. Routledge, London.

Brand Management : Research, Theory and Practice. / Heding, Tilde; Knudtzen, Charlotte; Bjerre, Mogens.

London : Routledge, 2009. 267 p.

Research output: Book/ReportBook

TY - BOOK

T1 - Brand Management

T2 - Research, Theory and Practice

AU - Heding, Tilde

AU - Knudtzen, Charlotte

AU - Bjerre, Mogens

N1 - Løbenummer: 092604

PY - 2009

Y1 - 2009

KW - Brand management

KW - branding

KW - brand name products

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M3 - Book

SN - 9780203996171

SN - 0203996178

BT - Brand Management

PB - Routledge

CY - London

ER -

Heding T, Knudtzen C, Bjerre M. Brand Management: Research, Theory and Practice. London: Routledge, 2009. 267 p.