| Original language | English |
|---|
| Place of Publication | New York |
|---|---|
| Publisher | Routledge |
| Edition | 3. |
| Number of pages | 323 |
| ISBN (Print) | 9780367172589, 9780367172572 |
| ISBN (Electronic) | 9780367172596 |
| Publication status | Published - 2020 |
Brand Management: Mastering Research, Theory and Practice
Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre
Research output: Book/Report › Book › Education › peer-review