Brand Management: Mastering Research, Theory and Practice

Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre

Research output: Book/ReportBookpeer-review

Original languageEnglish
Place of PublicationNew York
PublisherRoutledge
Edition3.
Number of pages323
ISBN (Print)9780367172589, 9780367172572
ISBN (Electronic)9780367172596
Publication statusPublished - 2020

Cite this