Brand Management: A Comparative Analysis of Brand Management Fameworks in the Brand Management Literature

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Senders and Receivers : new perspectives on market communication
Editors	Jørn Helder, Simon Ulrik Kragh
Number of pages	10
Place of Publication	København
Publisher	Samfundslitteratur
Publication date	2002
Pages	15-24
ISBN (Print)	8759309202
Publication status	Published - 2002

Handle.net

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title = "Brand Management: A Comparative Analysis of Brand Management Fameworks in the Brand Management Literature",

keywords = "Brand management",

author = "Mogens Bjerre",

note = "Opstilling: 658.812 sen L{\o}be nr.: 025581",

year = "2002",

language = "English",

isbn = "8759309202",

pages = "15--24",

editor = "J{\o}rn Helder and Kragh, \{Simon Ulrik\}",

booktitle = "Senders and Receivers",

publisher = "Samfundslitteratur",

address = "Denmark",

}

TY - CHAP

T1 - Brand Management

T2 - A Comparative Analysis of Brand Management Fameworks in the Brand Management Literature

AU - Bjerre, Mogens

N1 - Opstilling: 658.812 sen Løbe nr.: 025581

PY - 2002

Y1 - 2002

KW - Brand management

M3 - Book chapter

SN - 8759309202

SP - 15

EP - 24

BT - Senders and Receivers

A2 - Helder, Jørn

A2 - Kragh, Simon Ulrik

PB - Samfundslitteratur

CY - København

ER -