Brand Management: A Comparative Analysis of Brand Management Fameworks in the Brand Management Literature

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationSenders and Receivers : new perspectives on market communication
EditorsJørn Helder, Simon Ulrik Kragh
Number of pages10
Place of PublicationKøbenhavn
PublisherSamfundslitteratur
Publication date2002
Pages15-24
ISBN (Print)8759309202
Publication statusPublished - 2002

Cite this

Bjerre, M. (2002). Brand Management: A Comparative Analysis of Brand Management Fameworks in the Brand Management Literature. In J. Helder, & S. U. Kragh (Eds.), Senders and Receivers: new perspectives on market communication (pp. 15-24). København: Samfundslitteratur.