Brand Management: A Comparative Analysis of Brand Management Fameworks in the Brand Management Literature

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationSenders and Receivers : new perspectives on market communication
EditorsJørn Helder, Simon Ulrik Kragh
Number of pages10
Place of PublicationKøbenhavn
PublisherSamfundslitteratur
Publication date2002
Pages15-24
ISBN (Print)8759309202
Publication statusPublished - 2002

Cite this

Bjerre, M. (2002). Brand Management: A Comparative Analysis of Brand Management Fameworks in the Brand Management Literature. In J. Helder, & S. U. Kragh (Eds.), Senders and Receivers: new perspectives on market communication (pp. 15-24). København: Samfundslitteratur.
Bjerre, Mogens. / Brand Management : A Comparative Analysis of Brand Management Fameworks in the Brand Management Literature. Senders and Receivers: new perspectives on market communication. editor / Jørn Helder ; Simon Ulrik Kragh. København : Samfundslitteratur, 2002. pp. 15-24
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Bjerre, M 2002, Brand Management: A Comparative Analysis of Brand Management Fameworks in the Brand Management Literature. in J Helder & SU Kragh (eds), Senders and Receivers: new perspectives on market communication. Samfundslitteratur, København, pp. 15-24.

Brand Management : A Comparative Analysis of Brand Management Fameworks in the Brand Management Literature. / Bjerre, Mogens.

Senders and Receivers: new perspectives on market communication. ed. / Jørn Helder; Simon Ulrik Kragh. København : Samfundslitteratur, 2002. p. 15-24.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

TY - CHAP

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AU - Bjerre, Mogens

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KW - Brand management

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SN - 8759309202

SP - 15

EP - 24

BT - Senders and Receivers

A2 - Helder, Jørn

A2 - Kragh, Simon Ulrik

PB - Samfundslitteratur

CY - København

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Bjerre M. Brand Management: A Comparative Analysis of Brand Management Fameworks in the Brand Management Literature. In Helder J, Kragh SU, editors, Senders and Receivers: new perspectives on market communication. København: Samfundslitteratur. 2002. p. 15-24