Brand Management: A Comparative Analysis of Brand Management Fameworks in the Brand Management Literature

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationSenders and Receivers : new perspectives on market communication
EditorsJørn Helder, Simon Ulrik Kragh
Number of pages10
Place of PublicationKøbenhavn
Publication date2002
ISBN (Print)8759309202
Publication statusPublished - 2002

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