Brand Loyalty States as an Antecedent of Customer Engagement in Virtual Brand Communities

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of 11th Annual London Business Research Conference
Place of PublicationEngland
Publication dateJul 2016
ISBN (Print)9781925488111
Publication statusPublished - Jul 2016

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