Original language | English |
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Title of host publication | Proceedings of 11th Annual London Business Research Conference |
Place of Publication | England |
Publication date | Jul 2016 |
ISBN (Print) | 9781925488111 |
Publication status | Published - Jul 2016 |
Brand Loyalty States as an Antecedent of Customer Engagement in Virtual Brand Communities
Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review