Brand Life in Symbols and Artifacts: The LEGO Company

Majken Schultz, Mary Jo Hatch, Francesco Ciccolella

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationArtifacts and Organizations : Beyond Mere Symbolism
EditorsAnat Rafaeli, Michael G. Pratt
Place of PublicationMahwah, N.J.
PublisherLawrence Erlbaum Associates
Publication date2006
Pages141-160
Chapter8
Publication statusPublished - 2006

Cite this

Schultz, M., Hatch, M. J., & Ciccolella, F. (2006). Brand Life in Symbols and Artifacts: The LEGO Company. In A. Rafaeli, & M. G. Pratt (Eds.), Artifacts and Organizations: Beyond Mere Symbolism (pp. 141-160). Lawrence Erlbaum Associates.