Brand Life in Symbols and Artifacts: The LEGO Company

Majken Schultz, Mary Jo Hatch, Francesco Ciccolella

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationArtifacts and Organizations : Beyond Mere Symbolism
EditorsAnat Rafaeli, Michael G. Pratt
Place of PublicationMahwah, N.J.
PublisherLawrence Erlbaum Associates
Publication date2006
Publication statusPublished - 2006

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