Brand Life in Symbols and Artifacts: The LEGO Company

Majken Schultz, Mary Jo Hatch, Francesco Ciccolella

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Artifacts and Organizations : Beyond Mere Symbolism
Editors	Anat Rafaeli, Michael G. Pratt
Place of Publication	Mahwah, N.J.
Publisher	Lawrence Erlbaum Associates
Publication date	2006
Pages	141-160
Chapter	8
Publication status	Published - 2006

Handle.net

@inbook{f529ce70f8ad11db9160000ea68e967b,

title = "Brand Life in Symbols and Artifacts: The LEGO Company",

author = "Majken Schultz and Hatch, {Mary Jo} and Francesco Ciccolella",

year = "2006",

language = "English",

pages = "141--160",

editor = "Anat Rafaeli and Pratt, {Michael G.}",

booktitle = "Artifacts and Organizations",

publisher = "Lawrence Erlbaum Associates",

address = "United States",

}