Brand imitation and its effects on innovation, competition and brand equity

Ricky Wilke, Judith Lynne Zaichkowsky

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalBusiness Horizons
Volume42
Issue number6
Pages (from-to)9-17
Number of pages9
ISSN0007-6813
Publication statusPublished - 1999

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