Brand imitation and its effects on innovation, competition and brand equity

Ricky Wilke, Judith Lynne Zaichkowsky

Research output: Contribution to journal › Journal article › Research › peer-review

Original languageEnglish
JournalBusiness Horizons
Volume42
Issue number6
Pages (from-to)9-17
Number of pages9
ISSN0007-6813
Publication statusPublished - 1999

Cite this

Wilke, Ricky ; Zaichkowsky, Judith Lynne. / Brand imitation and its effects on innovation, competition and brand equity. In: Business Horizons. 1999 ; Vol. 42, No. 6. pp. 9-17.
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title = "Brand imitation and its effects on innovation, competition and brand equity",
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author = "Ricky Wilke and Zaichkowsky, {Judith Lynne}",
year = "1999",
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pages = "9--17",
journal = "Business Horizons",
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Wilke, R & Zaichkowsky, JL 1999, 'Brand imitation and its effects on innovation, competition and brand equity', Business Horizons, vol. 42, no. 6, pp. 9-17.

Brand imitation and its effects on innovation, competition and brand equity. / Wilke, Ricky; Zaichkowsky, Judith Lynne.

In: Business Horizons, Vol. 42, No. 6, 1999, p. 9-17.

Research output: Contribution to journal › Journal article › Research › peer-review

TY - JOUR

T1 - Brand imitation and its effects on innovation, competition and brand equity

AU - Wilke, Ricky

AU - Zaichkowsky, Judith Lynne

PY - 1999

Y1 - 1999

KW - Mærkevarer

KW - Ophavsret

KW - Konkurrence

KW - Branding

KW - Innovation

KW - Efterligning

M3 - Journal article

VL - 42

SP - 9

EP - 17

JO - Business Horizons

JF - Business Horizons

SN - 0007-6813

IS - 6

ER -

Wilke R, Zaichkowsky JL. Brand imitation and its effects on innovation, competition and brand equity. Business Horizons. 1999;42(6):9-17.