Brand imitation and its effects on innovation, competition and brand equity

Ricky Wilke, Judith Lynne Zaichkowsky

Research output: Contribution to journal › Journal article › Research › peer-review

Cite this

@article{b32629e0c02411db9769000ea68e967b,

title = "Brand imitation and its effects on innovation, competition and brand equity",

keywords = "M{\ae}rkevarer, Ophavsret, Konkurrence, Branding, Innovation, Efterligning",

author = "Ricky Wilke and Zaichkowsky, {Judith Lynne}",

year = "1999",

language = "English",

volume = "42",

pages = "9--17",

journal = "Business Horizons",

issn = "0007-6813",

publisher = "Elsevier",

number = "6",

}

TY - JOUR

T1 - Brand imitation and its effects on innovation, competition and brand equity

AU - Wilke, Ricky

AU - Zaichkowsky, Judith Lynne

PY - 1999

Y1 - 1999

KW - Mærkevarer

KW - Ophavsret

KW - Konkurrence

KW - Branding

KW - Innovation

KW - Efterligning

M3 - Journal article

VL - 42

SP - 9

EP - 17

JO - Business Horizons

JF - Business Horizons

SN - 0007-6813

IS - 6

ER -