Original language | English |
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Journal | Business Horizons |
Volume | 42 |
Issue number | 6 |
Pages (from-to) | 9-17 |
Number of pages | 9 |
ISSN | 0007-6813 |
Publication status | Published - 1999 |
Brand imitation and its effects on innovation, competition and brand equity
Ricky Wilke, Judith Lynne Zaichkowsky
Research output: Contribution to journal › Journal article › Research › peer-review