Merkimitatie: het effect op innovatie, concurrentie en brand equity

Translated title of the contribution: Brand imitation and its effect on innovation, competition, and brand equity

Ricky Wilke, Judith Lynne Zaichkowsky

Research output: Contribution to journalJournal articleResearch

Translated title of the contributionBrand imitation and its effect on innovation, competition, and brand equity
Original languageDutch
JournalMarketing Wise
Issue number1
Pages (from-to)77-89
Number of pages13
Publication statusPublished - 2000

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