Merkimitatie: het effect op innovatie, concurrentie en brand equity

Translated title of the contribution: Brand imitation and its effect on innovation, competition, and brand equity

Ricky Wilke, Judith Lynne Zaichkowsky

Research output: Contribution to journal › Journal article › Research

Translated title of the contribution	Brand imitation and its effect on innovation, competition, and brand equity
Original language	Dutch
Journal	Marketing Wise
Issue number	1
Pages (from-to)	77-89
Number of pages	13
Publication status	Published - 2000

Cite this

@article{5d3baff0c02411db9769000ea68e967b,

title = "Merkimitatie: het effect op innovatie, concurrentie en brand equity",

keywords = "Innovation, Branding, Konkurrence, Ophavsret, M{\ae}rkevarer, efterligning",

author = "Ricky Wilke and Zaichkowsky, {Judith Lynne}",

note = "Opstilling: 659.18 wil L{\o}be nr.: 015803",

year = "2000",

language = "Nederlandsk",

pages = "77--89",

journal = "Marketing Wise",

issn = "1381-1126",

publisher = "F & G Publishing",

number = "1",

}

TY - JOUR

T1 - Merkimitatie

T2 - het effect op innovatie, concurrentie en brand equity

AU - Wilke, Ricky

AU - Zaichkowsky, Judith Lynne

N1 - Opstilling: 659.18 wil Løbe nr.: 015803

PY - 2000

Y1 - 2000

KW - Innovation

KW - Branding

KW - Konkurrence

KW - Ophavsret

KW - Mærkevarer

KW - efterligning

M3 - Tidsskriftartikel

SP - 77

EP - 89

JO - Marketing Wise

JF - Marketing Wise

SN - 1381-1126

IS - 1

ER -