Translated title of the contribution | Brand imitation and its effect on innovation, competition, and brand equity |
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Original language | Dutch |
Journal | Marketing Wise |
Issue number | 1 |
Pages (from-to) | 77-89 |
Number of pages | 13 |
Publication status | Published - 2000 |
Merkimitatie: het effect op innovatie, concurrentie en brand equity
Ricky Wilke, Judith Lynne Zaichkowsky
Research output: Contribution to journal › Journal article › Research