Merkimitatie: het effect op innovatie, concurrentie en brand equity

Translated title of the contribution: Brand imitation and its effect on innovation, competition, and brand equity

Ricky Wilke, Judith Lynne Zaichkowsky

Research output: Contribution to journalJournal articleResearch

Original languageDutch
JournalMarketing Wise
Issue number1
Pages (from-to)77-89
Number of pages13
Publication statusPublished - 2000

Cite this

Wilke, Ricky ; Zaichkowsky, Judith Lynne. / Merkimitatie : het effect op innovatie, concurrentie en brand equity. In: Marketing Wise. 2000 ; No. 1. pp. 77-89.
@article{5d3baff0c02411db9769000ea68e967b,
title = "Merkimitatie: het effect op innovatie, concurrentie en brand equity",
keywords = "Innovation, Branding, Konkurrence, Ophavsret, M{\ae}rkevarer, efterligning",
author = "Ricky Wilke and Zaichkowsky, {Judith Lynne}",
note = "Opstilling: 659.18 wil L{\o}be nr.: 015803",
year = "2000",
language = "Nederlandsk",
pages = "77--89",
journal = "Marketing Wise",
issn = "1381-1126",
publisher = "F & G Publishing",
number = "1",

}

Merkimitatie : het effect op innovatie, concurrentie en brand equity. / Wilke, Ricky; Zaichkowsky, Judith Lynne.

In: Marketing Wise, No. 1, 2000, p. 77-89.

Research output: Contribution to journalJournal articleResearch

TY - JOUR

T1 - Merkimitatie

T2 - het effect op innovatie, concurrentie en brand equity

AU - Wilke, Ricky

AU - Zaichkowsky, Judith Lynne

N1 - Opstilling: 659.18 wil Løbe nr.: 015803

PY - 2000

Y1 - 2000

KW - Innovation

KW - Branding

KW - Konkurrence

KW - Ophavsret

KW - Mærkevarer

KW - efterligning

M3 - Tidsskriftartikel

SP - 77

EP - 89

JO - Marketing Wise

JF - Marketing Wise

SN - 1381-1126

IS - 1

ER -