Brand Identity Creation and Temporality

Salia Saraneimi; Richard Gyrd-Jones

Brand Identity Creation and Temporality

Salia Saraneimi
, Richard Gyrd-Jones

Department of Marketing

University of Oulu

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2016
Number of pages	10
Publication status	Published - 2016
Event	The 11th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2016: Brands that do Good - University of Bradford School of Management, Bradford, United Kingdom Duration: 27 Apr 2016 → 29 Apr 2016 Conference number: 11 http://www.brad.ac.uk/management/brandatbradford/

Conference

Conference	The 11th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2016
Number	11
Location	University of Bradford School of Management
Country/Territory	United Kingdom
City	Bradford
Period	27/04/2016 → 29/04/2016
Internet address	http://www.brad.ac.uk/management/brandatbradford/

Keywords

Temporality
Processes
Brand Identity

Handle.net

Persistent link

Cite this

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title = "Brand Identity Creation and Temporality",

keywords = "Temporality, Processes, Brand Identity, Temporality, Processes, Brand Identity",

author = "Salia Saraneimi and Richard Gyrd-Jones",

year = "2016",

language = "English",

note = "The 11th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2016 : Brands that do Good, AM SIG ; Conference date: 27-04-2016 Through 29-04-2016",

url = "http://www.brad.ac.uk/management/brandatbradford/",

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T1 - Brand Identity Creation and Temporality

AU - Saraneimi, Salia

AU - Gyrd-Jones, Richard

N1 - Conference code: 11

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KW - Processes

KW - Brand Identity

KW - Temporality

KW - Processes

KW - Brand Identity

M3 - Paper

T2 - The 11th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2016

Y2 - 27 April 2016 through 29 April 2016

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