Brand Identity Creation and Temporality

Salia Saraneimi, Richard Gyrd-Jones

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2016
Number of pages10
Publication statusPublished - 2016
EventThe 11th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2016: Brands that do Good - University of Bradford School of Management, Bradford, United Kingdom
Duration: 27 Apr 201629 Apr 2016
Conference number: 11
http://www.brad.ac.uk/management/brandatbradford/

Conference

ConferenceThe 11th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2016
Number11
LocationUniversity of Bradford School of Management
CountryUnited Kingdom
CityBradford
Period27/04/201629/04/2016
Internet address

Bibliographical note

CBS Library does not have access to the material

Keywords

  • Temporality
  • Processes
  • Brand Identity

Cite this

Saraneimi, S., & Gyrd-Jones, R. (2016). Brand Identity Creation and Temporality. Paper presented at The 11th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2016, Bradford, United Kingdom.