| Original language | English |
|---|---|
| Journal | Journal of Brand Management |
| Volume | 17 |
| Issue number | 8 |
| Pages (from-to) | 545-547 |
| ISSN | 1350-231X |
| Publication status | Published - 2010 |
Brand Governance: The New Agenda in Brand Management
Clive Helm, Richard Jones
Research output: Contribution to journal › Editorial › peer-review