Brand Governance

The New Agenda in Brand Management

Clive Helm, Richard Jones

Research output: Contribution to journalEditorialResearchpeer-review

Original languageEnglish
JournalJournal of Brand Management
Volume17
Issue number8
Pages (from-to)545-547
ISSN1350-231X
Publication statusPublished - 2010

Cite this

@article{5107ff6fe2234a7d946fdfba8c11867c,
title = "Brand Governance: The New Agenda in Brand Management",
author = "Clive Helm and Richard Jones",
year = "2010",
language = "English",
volume = "17",
pages = "545--547",
journal = "Journal of Brand Management",
issn = "1350-231X",
publisher = "Palgrave Macmillan Ltd.",
number = "8",

}

Brand Governance : The New Agenda in Brand Management. / Helm, Clive; Jones, Richard.

In: Journal of Brand Management, Vol. 17, No. 8, 2010, p. 545-547.

Research output: Contribution to journalEditorialResearchpeer-review

TY - JOUR

T1 - Brand Governance

T2 - The New Agenda in Brand Management

AU - Helm, Clive

AU - Jones, Richard

PY - 2010

Y1 - 2010

M3 - Editorial

VL - 17

SP - 545

EP - 547

JO - Journal of Brand Management

JF - Journal of Brand Management

SN - 1350-231X

IS - 8

ER -