Brand Governance: Developing a Framework for Safeguarding Brand Value

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2010
Publication status	Published - 2010
Event	The 5th Thought Leaders International Conference on Brand Management 2009 - St George Lycabettus Hotel, Athen, Greece Duration: 5 Apr 2009 → 7 Apr 2009 Conference number: 5 http://www.atiner.gr/branding.htm

Conference	The 5th Thought Leaders International Conference on Brand Management 2009
Number	5
Location	St George Lycabettus Hotel
Country/Territory	Greece
City	Athen
Period	05/04/2009 → 07/04/2009
Internet address	http://www.atiner.gr/branding.htm

Handle.net

@conference{8963a74bdf524b168431266cc63d72af,

title = "Brand Governance: Developing a Framework for Safeguarding Brand Value",

author = "Richard Jones",

year = "2010",

language = "English",

note = "The 5th Thought Leaders International Conference on Brand Management 2009 ; Conference date: 05-04-2009 Through 07-04-2009",

url = "http://www.atiner.gr/branding.htm",

}