Brand Governance

Developing a Framework for Safeguarding Brand Value

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2010
Publication statusPublished - 2010
EventThe 5th Thought Leaders International Conference on Brand Management 2009 - St George Lycabettus Hotel, Athen, Greece
Duration: 5 Apr 20097 Apr 2009
Conference number: 5
http://www.atiner.gr/branding.htm

Conference

ConferenceThe 5th Thought Leaders International Conference on Brand Management 2009
Number5
LocationSt George Lycabettus Hotel
CountryGreece
CityAthen
Period05/04/200907/04/2009
Internet address

Cite this

Jones, R. (2010). Brand Governance: Developing a Framework for Safeguarding Brand Value. Paper presented at The 5th Thought Leaders International Conference on Brand Management 2009, Athen, Greece.
Jones, Richard. / Brand Governance : Developing a Framework for Safeguarding Brand Value. Paper presented at The 5th Thought Leaders International Conference on Brand Management 2009, Athen, Greece.
@conference{8963a74bdf524b168431266cc63d72af,
title = "Brand Governance: Developing a Framework for Safeguarding Brand Value",
author = "Richard Jones",
year = "2010",
language = "English",
note = "null ; Conference date: 05-04-2009 Through 07-04-2009",
url = "http://www.atiner.gr/branding.htm",

}

Jones, R 2010, 'Brand Governance: Developing a Framework for Safeguarding Brand Value' Paper presented at, Athen, Greece, 05/04/2009 - 07/04/2009, .

Brand Governance : Developing a Framework for Safeguarding Brand Value. / Jones, Richard.

2010. Paper presented at The 5th Thought Leaders International Conference on Brand Management 2009, Athen, Greece.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Brand Governance

T2 - Developing a Framework for Safeguarding Brand Value

AU - Jones, Richard

PY - 2010

Y1 - 2010

M3 - Paper

ER -

Jones R. Brand Governance: Developing a Framework for Safeguarding Brand Value. 2010. Paper presented at The 5th Thought Leaders International Conference on Brand Management 2009, Athen, Greece.