Brand Governance: Developing a Framework for Safeguarding Brand Value

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2010
Publication statusPublished - 2010
EventThe 5th Thought Leaders International Conference on Brand Management 2009 - St George Lycabettus Hotel, Athen, Greece
Duration: 5 Apr 20097 Apr 2009
Conference number: 5
http://www.atiner.gr/branding.htm

Conference

ConferenceThe 5th Thought Leaders International Conference on Brand Management 2009
Number5
LocationSt George Lycabettus Hotel
CountryGreece
CityAthen
Period05/04/200907/04/2009
Internet address

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