Brand Extension: A Qualitative Inquiry into Young Consumers' Desires

Suzanne C. Beckmann

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Original languageEnglish
Title of host publicationMarketing in the Third Millennium : Proceedings of ANZMAC99
PublisherUniversity of New South Wales Press
Publication date1999
ISBN (Print)073340572X
Publication statusPublished - 1999
EventMarketing in the third millennium, ANZMAC99 - Sydney, Australia
Duration: 28 Nov 19991 Dec 1999

Conference

ConferenceMarketing in the third millennium, ANZMAC99
CountryAustralia
CitySydney
Period28/11/199901/12/1999

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