Brand Extension: A Qualitative Inquiry into Young Consumers' Desires

Suzanne C. Beckmann

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

Original language	English
Title of host publication	Marketing in the Third Millennium : Proceedings of ANZMAC99
Publisher	University of New South Wales Press
Publication date	1999
ISBN (Print)	073340572X
Publication status	Published - 1999
Event	Marketing in the third millennium, ANZMAC99 - Sydney, Australia Duration: 28 Nov 1999 → 1 Dec 1999

Conference	Marketing in the third millennium, ANZMAC99
Country/Territory	Australia
City	Sydney
Period	28/11/1999 → 01/12/1999

Handle.net

@inproceedings{a9b775d0c02411db9769000ea68e967b,

title = "Brand Extension: A Qualitative Inquiry into Young Consumers' Desires",

keywords = "Forbrugere, Forbrugeradf{\ae}rd, Unge, Brand extension, M{\ae}rkevarer",

author = "Beckmann, {Suzanne C.}",

note = "Opstilling: 659.18 bec L{\o}be nr.: 004504; Marketing in the third millennium, ANZMAC99 ; Conference date: 28-11-1999 Through 01-12-1999",

year = "1999",

language = "English",

isbn = "073340572X",

booktitle = "Marketing in the Third Millennium",

publisher = "University of New South Wales Press",

address = "Australia",

}

TY - GEN

T1 - Brand Extension

T2 - Marketing in the third millennium, ANZMAC99

AU - Beckmann, Suzanne C.

N1 - Opstilling: 659.18 bec Løbe nr.: 004504

PY - 1999

Y1 - 1999

KW - Forbrugere

KW - Forbrugeradfærd

KW - Unge

KW - Brand extension

KW - Mærkevarer

M3 - Article in proceedings

SN - 073340572X

BT - Marketing in the Third Millennium

PB - University of New South Wales Press

Y2 - 28 November 1999 through 1 December 1999

ER -