Brand excellence: Application of a brand strength model

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2003
Publication statusPublished - 2003
EventThe 6th International Conference on Quality Management and Organizational Development. QMOD 2003 - Paris, France
Duration: 1 Oct 20033 Oct 2003
Conference number: 6

Conference

ConferenceThe 6th International Conference on Quality Management and Organizational Development. QMOD 2003
Number6
CountryFrance
CityParis
Period01/10/200303/10/2003

Cite this

Grønholdt, L., & Martensen, A. (2003). Brand excellence: Application of a brand strength model. Paper presented at The 6th International Conference on Quality Management and Organizational Development. QMOD 2003, Paris, France.