Brand excellence: Application of a brand strength model

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2003
Publication statusPublished - 2003
EventThe 6th International Conference on Quality Management and Organizational Development. QMOD 2003 - Paris, France
Duration: 1 Oct 20033 Oct 2003
Conference number: 6

Conference

ConferenceThe 6th International Conference on Quality Management and Organizational Development. QMOD 2003
Number6
CountryFrance
CityParis
Period01/10/200303/10/2003

Cite this

Grønholdt, L., & Martensen, A. (2003). Brand excellence: Application of a brand strength model. Paper presented at The 6th International Conference on Quality Management and Organizational Development. QMOD 2003, Paris, France.
Grønholdt, Lars ; Martensen, Anne. / Brand excellence : Application of a brand strength model. Paper presented at The 6th International Conference on Quality Management and Organizational Development. QMOD 2003, Paris, France.
@conference{07a449f0c02211db9769000ea68e967b,
title = "Brand excellence: Application of a brand strength model",
keywords = "Brands, Brand management, Kunde-brand relationer, Brand strength, Structural modelling",
author = "Lars Gr{\o}nholdt and Anne Martensen",
note = "Opstilling: 659.18 gr{\o} L{\o}be nr.: 032190; null ; Conference date: 01-10-2003 Through 03-10-2003",
year = "2003",
language = "English",

}

Grønholdt, L & Martensen, A 2003, 'Brand excellence: Application of a brand strength model' Paper presented at, Paris, France, 01/10/2003 - 03/10/2003, .

Brand excellence : Application of a brand strength model. / Grønholdt, Lars; Martensen, Anne.

2003. Paper presented at The 6th International Conference on Quality Management and Organizational Development. QMOD 2003, Paris, France.

Research output: Contribution to conferencePaperResearch

TY - CONF

T1 - Brand excellence

T2 - Application of a brand strength model

AU - Grønholdt, Lars

AU - Martensen, Anne

N1 - Opstilling: 659.18 grø Løbe nr.: 032190

PY - 2003

Y1 - 2003

KW - Brands

KW - Brand management

KW - Kunde-brand relationer

KW - Brand strength

KW - Structural modelling

M3 - Paper

ER -

Grønholdt L, Martensen A. Brand excellence: Application of a brand strength model. 2003. Paper presented at The 6th International Conference on Quality Management and Organizational Development. QMOD 2003, Paris, France.