Brand equity and its determinants: A customer-based modelling approach

Anne Martensen; Lars Grønholdt

Brand equity and its determinants: A customer-based modelling approach

Department of Marketing

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2004
Publication status	Published - 2004
Event	Proceedings of the 3rd International Conference on Research in Advertising (ICORIA), Ekeberg Campus, Norwegian School of Management - Oslo, Norway Duration: 6 Jun 2004 → 8 Jun 2004

Conference

Conference	Proceedings of the 3rd International Conference on Research in Advertising (ICORIA), Ekeberg Campus, Norwegian School of Management
Country/Territory	Norway
City	Oslo
Period	06/06/2004 → 08/06/2004

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@conference{f99b1ba0c02011db9769000ea68e967b,

title = "Brand equity and its determinants: A customer-based modelling approach",

keywords = "Brand equity, Branding",

author = "Anne Martensen and Lars Gr{\o}nholdt",

note = "Opstilling: 659.18 mar L{\o}be nr.: 0410148 Sider: 11; Proceedings of the 3rd International Conference on Research in Advertising (ICORIA), Ekeberg Campus, Norwegian School of Management ; Conference date: 06-06-2004 Through 08-06-2004",

year = "2004",

language = "English",

}

TY - CONF

T1 - Brand equity and its determinants

T2 - Proceedings of the 3rd International Conference on Research in Advertising (ICORIA), Ekeberg Campus, Norwegian School of Management

AU - Martensen, Anne

AU - Grønholdt, Lars

N1 - Opstilling: 659.18 mar Løbe nr.: 0410148 Sider: 11

PY - 2004

Y1 - 2004

KW - Brand equity

KW - Branding

M3 - Paper

Y2 - 6 June 2004 through 8 June 2004

ER -