Brand equity and its determinants: A customer-based modelling approach

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2004
Publication statusPublished - 2004
EventProceedings of the 3rd International Conference on Research in Advertising (ICORIA), Ekeberg Campus, Norwegian School of Management - Oslo, Norway
Duration: 6 Jun 20048 Jun 2004

Conference

ConferenceProceedings of the 3rd International Conference on Research in Advertising (ICORIA), Ekeberg Campus, Norwegian School of Management
CountryNorway
CityOslo
Period06/06/200408/06/2004

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