Brand Equity

Lars Grønholdt

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

Original languageEnglish
Title of host publicationThe SAGE Encyclopedia of Quality and the Service Economy
EditorsSu Mi Dahlgaard-Park
Volume1
Place of PublicationLondon
PublisherSAGE Publications
Publication date2015
Pages38-39
ISBN (Print)9781452256726
ISBN (Electronic)9781483346366
Publication statusPublished - 2015

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