Original language | English |
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Title of host publication | The SAGE Encyclopedia of Quality and the Service Economy |
Editors | Su Mi Dahlgaard-Park |
Volume | 1 |
Place of Publication | London |
Publisher | SAGE Publications |
Publication date | 2015 |
Pages | 38-39 |
ISBN (Print) | 9781452256726 |
ISBN (Electronic) | 9781483346366 |
Publication status | Published - 2015 |
Brand Equity
Lars Grønholdt
Research output: Chapter in Book/Report/Conference proceeding › Encyclopedia chapter › Research › peer-review