Brand Equity

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

Original languageEnglish
Title of host publicationThe SAGE Encyclopedia of Quality and the Service Economy
EditorsSu Mi Dahlgaard-Park
Volume1
Place of PublicationLondon
PublisherSAGE Publications
Publication date2015
Pages38-39
ISBN (Print)9781452256726
ISBN (Electronic)9781483346366
Publication statusPublished - 2015

Cite this

Grønholdt, L. (2015). Brand Equity. In S. M. Dahlgaard-Park (Ed.), The SAGE Encyclopedia of Quality and the Service Economy (Vol. 1, pp. 38-39). London: SAGE Publications.
Grønholdt, Lars. / Brand Equity. The SAGE Encyclopedia of Quality and the Service Economy. editor / Su Mi Dahlgaard-Park. Vol. 1 London : SAGE Publications, 2015. pp. 38-39
@inbook{3516d0e132cf49b29a1cbcc4dbe25d4f,
title = "Brand Equity",
author = "Lars Gr{\o}nholdt",
year = "2015",
language = "English",
isbn = "9781452256726",
volume = "1",
pages = "38--39",
editor = "Dahlgaard-Park, {Su Mi}",
booktitle = "The SAGE Encyclopedia of Quality and the Service Economy",
publisher = "SAGE Publications",
address = "United Kingdom",

}

Grønholdt, L 2015, Brand Equity. in SM Dahlgaard-Park (ed.), The SAGE Encyclopedia of Quality and the Service Economy. vol. 1, SAGE Publications, London, pp. 38-39.

Brand Equity. / Grønholdt, Lars.

The SAGE Encyclopedia of Quality and the Service Economy. ed. / Su Mi Dahlgaard-Park. Vol. 1 London : SAGE Publications, 2015. p. 38-39.

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

TY - ENCYC

T1 - Brand Equity

AU - Grønholdt, Lars

PY - 2015

Y1 - 2015

UR - http://libsearch.cbs.dk/primo_library/libweb/action/dlDisplay.do?docId=CBS01000725291&vid=CBS&afterPDS=true

M3 - Encyclopedia chapter

SN - 9781452256726

VL - 1

SP - 38

EP - 39

BT - The SAGE Encyclopedia of Quality and the Service Economy

A2 - Dahlgaard-Park, Su Mi

PB - SAGE Publications

CY - London

ER -

Grønholdt L. Brand Equity. In Dahlgaard-Park SM, editor, The SAGE Encyclopedia of Quality and the Service Economy. Vol. 1. London: SAGE Publications. 2015. p. 38-39