Brand Community Innovation: An Intrinsic Case Study of the Adult Fans of LEGO Community

Yun Mi Antorini

    Research output: Book/ReportPh.D. thesisResearch

    Original languageEnglish
    Place of PublicationFrederiksberg
    PublisherSamfundslitteratur
    Number of pages355
    ISBN (Print)9788759383445
    Publication statusPublished - 2007
    SeriesPhD series
    Number35.2007
    ISSN0906-6934

    Cite this

    Antorini, Y. M. (2007). Brand Community Innovation: An Intrinsic Case Study of the Adult Fans of LEGO Community. Samfundslitteratur. PhD series, No. 35.2007