Brand Community Innovation: An Intrinsic Case Study of the Adult Fans of LEGO Community

Yun Mi Antorini

    Research output: Book/ReportPh.D. thesis

    Original languageEnglish
    Place of PublicationFrederiksberg
    PublisherSamfundslitteratur
    Number of pages355
    ISBN (Print)9788759383445
    Publication statusPublished - 2007
    SeriesPhD series
    Number35.2007
    ISSN0906-6934

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