@inbook{a3b86d3bc09f4dd0bd0548b79d3e1761,
title = "Brand Co-Creation Model",
keywords = "Brand communities, Engagement, Organizational and corporate image, Organizational identity, Stakeholder theory, Strategic alignment, Brand communities, Engagement, Organizational and corporate image, Organizational identity, Stakeholder theory, Strategic alignment",
author = "Majken Schultz and Hatch, {Mary Jo}",
year = "2016",
doi = "10.4135/9781483376493.n37",
language = "English",
isbn = "9781483376516",
pages = "79--80",
editor = "Carroll, {Craig E.}",
booktitle = "The SAGE Encyclopedia of Corporate Reputation",
publisher = "SAGE Publications",
address = "United Kingdom",
}