Brand Co-Creation Model

Majken Schultz, Mary Jo Hatch

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

Original languageEnglish
Title of host publicationThe SAGE Encyclopedia of Corporate Reputation
EditorsCraig E. Carroll
Place of PublicationThousand Oaks, CA
PublisherSAGE Publications
Publication date2016
Pages79-80
ISBN (Print)9781483376516
ISBN (Electronic)9781483376493
DOIs
Publication statusPublished - 2016

Keywords

  • Brand communities
  • Engagement
  • Organizational and corporate image
  • Organizational identity
  • Stakeholder theory
  • Strategic alignment

Cite this

Schultz, M., & Hatch, M. J. (2016). Brand Co-Creation Model. In C. E. Carroll (Ed.), The SAGE Encyclopedia of Corporate Reputation (pp. 79-80). Thousand Oaks, CA: SAGE Publications. https://doi.org/10.4135/9781483376493.n37
Schultz, Majken ; Hatch, Mary Jo. / Brand Co-Creation Model. The SAGE Encyclopedia of Corporate Reputation. editor / Craig E. Carroll. Thousand Oaks, CA : SAGE Publications, 2016. pp. 79-80
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Schultz, M & Hatch, MJ 2016, Brand Co-Creation Model. in CE Carroll (ed.), The SAGE Encyclopedia of Corporate Reputation. SAGE Publications, Thousand Oaks, CA, pp. 79-80. https://doi.org/10.4135/9781483376493.n37

Brand Co-Creation Model. / Schultz, Majken; Hatch, Mary Jo.

The SAGE Encyclopedia of Corporate Reputation. ed. / Craig E. Carroll. Thousand Oaks, CA : SAGE Publications, 2016. p. 79-80.

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

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KW - Organizational identity

KW - Stakeholder theory

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Schultz M, Hatch MJ. Brand Co-Creation Model. In Carroll CE, editor, The SAGE Encyclopedia of Corporate Reputation. Thousand Oaks, CA: SAGE Publications. 2016. p. 79-80 https://doi.org/10.4135/9781483376493.n37