Brand Building, Beyond Marketing

Research output: Contribution to journal › Journal article › Research

Abstract

Consumers are becoming more suspicious of traditional branding. Here are five steps to regain their trust.

@article{910f685cbd294804a26126bbc69f2fb7,

title = "Brand Building, Beyond Marketing",

abstract = "Consumers are becoming more suspicious of traditional branding. Here are five steps to regain their trust.",

author = "Nicholas Ind and Majken Schultz",

year = "2010",

month = jul,

day = "26",

language = "English",

journal = "Strategy + Business",

issn = "1083-706X",

publisher = "Booz & Company, Inc.",

}

TY - JOUR

T1 - Brand Building, Beyond Marketing

AU - Ind, Nicholas

AU - Schultz, Majken

PY - 2010/7/26

Y1 - 2010/7/26

N2 - Consumers are becoming more suspicious of traditional branding. Here are five steps to regain their trust.

AB - Consumers are becoming more suspicious of traditional branding. Here are five steps to regain their trust.

M3 - Journal article

SN - 1083-706X

JO - Strategy + Business

JF - Strategy + Business

ER -