Brand Aid: Shopping Well to Save the World

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A critical account of the rise of celebrity-driven “compassionate consumption”

Cofounded by the rock star Bono in 2006, Product RED exemplifies a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. Brand Aid offers a deeply informed and stinging critique of “compassionate consumption,” arguing that such campaigns advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve.
Original languageEnglish
PublisherUniversity of Minnesota Press
Number of pages272
ISBN (Print)978-0-8166-6546-4
Publication statusPublished - 2011
Externally publishedYes

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