Brand Aid: Shopping Well to Save the World

Research output: Book/ReportBookResearchpeer-review

Abstract


A critical account of the rise of celebrity-driven “compassionate consumption”

Cofounded by the rock star Bono in 2006, Product RED exemplifies a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. Brand Aid offers a deeply informed and stinging critique of “compassionate consumption,” arguing that such campaigns advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve.

A critical account of the rise of celebrity-driven “compassionate consumption”

Cofounded by the rock star Bono in 2006, Product RED exemplifies a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. Brand Aid offers a deeply informed and stinging critique of “compassionate consumption,” arguing that such campaigns advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve.
LanguageEnglish
PublisherUniversity of Minnesota Press
Number of pages272
ISBN (Print)978-0-8166-6546-4
StatePublished - 2011
Externally publishedYes

Cite this

Richey, L. A. (2011). Brand Aid: Shopping Well to Save the World. University of Minnesota Press.
Richey, Lisa Ann. / Brand Aid : Shopping Well to Save the World. University of Minnesota Press, 2011. 272 p.
@book{15d948c92f9b45d9a4ec30705d414678,
title = "Brand Aid: Shopping Well to Save the World",
abstract = "A critical account of the rise of celebrity-driven “compassionate consumption”Cofounded by the rock star Bono in 2006, Product RED exemplifies a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. Brand Aid offers a deeply informed and stinging critique of “compassionate consumption,” arguing that such campaigns advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve.",
author = "Richey, {Lisa Ann}",
year = "2011",
language = "English",
isbn = "978-0-8166-6546-4",
publisher = "University of Minnesota Press",
address = "United States",

}

Richey, LA 2011, Brand Aid: Shopping Well to Save the World. University of Minnesota Press.

Brand Aid : Shopping Well to Save the World. / Richey, Lisa Ann.

University of Minnesota Press, 2011. 272 p.

Research output: Book/ReportBookResearchpeer-review

TY - BOOK

T1 - Brand Aid

T2 - Shopping Well to Save the World

AU - Richey,Lisa Ann

PY - 2011

Y1 - 2011

N2 - A critical account of the rise of celebrity-driven “compassionate consumption”Cofounded by the rock star Bono in 2006, Product RED exemplifies a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. Brand Aid offers a deeply informed and stinging critique of “compassionate consumption,” arguing that such campaigns advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve.

AB - A critical account of the rise of celebrity-driven “compassionate consumption”Cofounded by the rock star Bono in 2006, Product RED exemplifies a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. Brand Aid offers a deeply informed and stinging critique of “compassionate consumption,” arguing that such campaigns advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve.

M3 - Book

SN - 978-0-8166-6546-4

BT - Brand Aid

PB - University of Minnesota Press

ER -

Richey LA. Brand Aid: Shopping Well to Save the World. University of Minnesota Press, 2011. 272 p.