Bottom-of-the-Pyramid: Organizational Barriers to Implementaion

Mette Olsen, Eva Boxenbaum

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

Udgivelsesdato: summer
Original languageEnglish
JournalCalifornia Management Review
Volume51
Issue number4
Pages (from-to)100-125
ISSN0008-1256
Publication statusPublished - 2009

Cite this

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title = "Bottom-of-the-Pyramid: Organizational Barriers to Implementaion",
abstract = "Udgivelsesdato: summer",
author = "Mette Olsen and Eva Boxenbaum",
year = "2009",
language = "English",
volume = "51",
pages = "100--125",
journal = "California Management Review",
issn = "0008-1256",
publisher = "University of California Press * Journals Division",
number = "4",

}

Bottom-of-the-Pyramid : Organizational Barriers to Implementaion. / Olsen, Mette; Boxenbaum, Eva.

In: California Management Review, Vol. 51, No. 4, 2009, p. 100-125.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Bottom-of-the-Pyramid

T2 - Organizational Barriers to Implementaion

AU - Olsen, Mette

AU - Boxenbaum, Eva

PY - 2009

Y1 - 2009

N2 - Udgivelsesdato: summer

AB - Udgivelsesdato: summer

M3 - Journal article

VL - 51

SP - 100

EP - 125

JO - California Management Review

JF - California Management Review

SN - 0008-1256

IS - 4

ER -