Bottom-of-the-Pyramid: Organizational Barriers to Implementaion

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Abstract

Udgivelsesdato: summer

Original language	English
Journal	California Management Review
Volume	51
Issue number	4
Pages (from-to)	100-125
ISSN	0008-1256
Publication status	Published - 2009

@article{b2e9a330a43d11deaa06000ea68e967b,

title = "Bottom-of-the-Pyramid: Organizational Barriers to Implementaion",

abstract = "Udgivelsesdato: summer",

author = "Mette Olsen and Eva Boxenbaum",

year = "2009",

language = "English",

volume = "51",

pages = "100--125",

journal = "California Management Review",

issn = "0008-1256",

publisher = "University of California Press * Journals Division",

number = "4",

}