Big Social Data in Public Health: A Mixed-Methods Case Study of Sundhed.dk's Facebook Strategy, Engagement, and Performance

Kjeld S. Hansen, Raghava Rao Mukkamala, Abid Hussain, Tor-Morten Grønli, Henning Langberg, Ravi Vatrapu

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    Abstract

    We introduce the notion of “Socially Shared Health Information” (SSHI) referring to the phenomena of users and health organizations explicitly sharing health related information on social media platforms such as Facebook and Twitter. In order to investigate the phenomena of SSHI, in this paper, we present a multi-method case study of the organizational strategies for and user engagement with the Facebook page of the official portal for the public Danish Healthcare Services (Sundheds.dk). We analysed qualitative data in the form of a semi-structured interview with the social media editor of Sundhed.dk and netnographic observations, and quantitative data from the full historic fetch of the official Facebook wall. Our results show a good alignment between the organizational and social media strategies of the public Danish Healthcare Services but point out the lack of domain-specific metrics to measure its efficacy and effectiveness.
    Original languageEnglish
    Title of host publicationProceedings of the 7th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2016)/The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH-2016)/Affiliated Workshops
    EditorsAnsar-Ul-Haque Yasar, Nik Bessis
    Number of pages10
    Place of PublicationAmsterdam
    PublisherElsevier
    Publication date2016
    Pages298-307
    DOIs
    Publication statusPublished - 2016
    EventThe 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare - London, United Kingdom
    Duration: 19 Sep 201622 Sep 2016
    Conference number: 6
    http://cs-conferences.acadiau.ca/icth-16/

    Conference

    ConferenceThe 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare
    Number6
    CountryUnited Kingdom
    CityLondon
    Period19/09/201622/09/2016
    Internet address
    SeriesProcedia Computer Science
    Volume98
    ISSN1877-0509

    Keywords

    • New Public Health
    • Health Informatics
    • Big Data Analytics
    • Social Media
    • Sundheds.dk

    Cite this

    Hansen, K. S., Mukkamala, R. R., Hussain, A., Grønli, T-M., Langberg, H., & Vatrapu, R. (2016). Big Social Data in Public Health: A Mixed-Methods Case Study of Sundhed.dk's Facebook Strategy, Engagement, and Performance. In A-U-H. Yasar, & N. Bessis (Eds.), Proceedings of the 7th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2016)/The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH-2016)/Affiliated Workshops (pp. 298-307). Elsevier. Procedia Computer Science, Vol.. 98 https://doi.org/10.1016/j.procs.2016.09.046