Big Social Data in Public Health: A Mixed-Methods Case Study of Sundhed.dk's Facebook Strategy, Engagement, and Performance

Kjeld S. Hansen; Raghava Rao Mukkamala; Abid Hussain; Tor-Morten Grønli; Henning Langberg; Ravi Vatrapu

doi:10.1016/j.procs.2016.09.046

Big Social Data in Public Health: A Mixed-Methods Case Study of Sundhed.dk's Facebook Strategy, Engagement, and Performance

Kjeld S. Hansen, Raghava Rao Mukkamala, Abid Hussain, Tor-Morten Grønli, Henning Langberg, Ravi Vatrapu

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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Abstract

We introduce the notion of “Socially Shared Health Information” (SSHI) referring to the phenomena of users and health organizations explicitly sharing health related information on social media platforms such as Facebook and Twitter. In order to investigate the phenomena of SSHI, in this paper, we present a multi-method case study of the organizational strategies for and user engagement with the Facebook page of the official portal for the public Danish Healthcare Services (Sundheds.dk). We analysed qualitative data in the form of a semi-structured interview with the social media editor of Sundhed.dk and netnographic observations, and quantitative data from the full historic fetch of the official Facebook wall. Our results show a good alignment between the organizational and social media strategies of the public Danish Healthcare Services but point out the lack of domain-specific metrics to measure its efficacy and effectiveness.

Original language	English
Title of host publication	Proceedings of the 7th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2016)/The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH-2016)/Affiliated Workshops
Editors	Ansar-Ul-Haque Yasar, Nik Bessis
Number of pages	10
Place of Publication	Amsterdam
Publisher	Elsevier
Publication date	2016
Pages	298-307
DOIs	https://doi.org/10.1016/j.procs.2016.09.046
Publication status	Published - 2016
Event	The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare - London, United Kingdom Duration: 19 Sept 2016 → 22 Sept 2016 Conference number: 6 http://cs-conferences.acadiau.ca/icth-16/

Conference

Conference	The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare
Number	6
Country/Territory	United Kingdom
City	London
Period	19/09/2016 → 22/09/2016
Internet address	http://cs-conferences.acadiau.ca/icth-16/

Series	Procedia Computer Science
Volume	98
ISSN	1877-0509

Keywords

New Public Health
Health Informatics
Big Data Analytics
Social Media
Sundheds.dk

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This output contributes to the following UN Sustainable Development Goals (SDGs)

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Hansen, K. S., Mukkamala, R. R., Hussain, A., Grønli, T.-M., Langberg, H., & Vatrapu, R. (2016). Big Social Data in Public Health: A Mixed-Methods Case Study of Sundhed.dk's Facebook Strategy, Engagement, and Performance. In A.-U.-H. Yasar, & N. Bessis (Eds.), Proceedings of the 7th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2016)/The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH-2016)/Affiliated Workshops (pp. 298-307). Elsevier. https://doi.org/10.1016/j.procs.2016.09.046

Hansen, Kjeld S. ; Mukkamala, Raghava Rao ; Hussain, Abid et al. / Big Social Data in Public Health : A Mixed-Methods Case Study of Sundhed.dk's Facebook Strategy, Engagement, and Performance. Proceedings of the 7th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2016)/The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH-2016)/Affiliated Workshops. editor / Ansar-Ul-Haque Yasar ; Nik Bessis. Amsterdam : Elsevier, 2016. pp. 298-307 (Procedia Computer Science, Vol. 98).

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abstract = "We introduce the notion of “Socially Shared Health Information” (SSHI) referring to the phenomena of users and health organizations explicitly sharing health related information on social media platforms such as Facebook and Twitter. In order to investigate the phenomena of SSHI, in this paper, we present a multi-method case study of the organizational strategies for and user engagement with the Facebook page of the official portal for the public Danish Healthcare Services (Sundheds.dk). We analysed qualitative data in the form of a semi-structured interview with the social media editor of Sundhed.dk and netnographic observations, and quantitative data from the full historic fetch of the official Facebook wall. Our results show a good alignment between the organizational and social media strategies of the public Danish Healthcare Services but point out the lack of domain-specific metrics to measure its efficacy and effectiveness.",

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Hansen, KS, Mukkamala, RR , Hussain, A, Grønli, T-M, Langberg, H & Vatrapu, R 2016, Big Social Data in Public Health: A Mixed-Methods Case Study of Sundhed.dk's Facebook Strategy, Engagement, and Performance. in A-U-H Yasar & N Bessis (eds), Proceedings of the 7th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2016)/The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH-2016)/Affiliated Workshops. Elsevier, Amsterdam, Procedia Computer Science, vol. 98, pp. 298-307, The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare, London, United Kingdom, 19/09/2016. https://doi.org/10.1016/j.procs.2016.09.046

Big Social Data in Public Health: A Mixed-Methods Case Study of Sundhed.dk's Facebook Strategy, Engagement, and Performance. / Hansen, Kjeld S.; Mukkamala, Raghava Rao ; Hussain, Abid et al.
Proceedings of the 7th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2016)/The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH-2016)/Affiliated Workshops. ed. / Ansar-Ul-Haque Yasar; Nik Bessis. Amsterdam: Elsevier, 2016. p. 298-307 (Procedia Computer Science, Vol. 98).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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T2 - The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare

AU - Hansen, Kjeld S.

AU - Mukkamala, Raghava Rao

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AU - Grønli, Tor-Morten

AU - Langberg, Henning

AU - Vatrapu, Ravi

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N2 - We introduce the notion of “Socially Shared Health Information” (SSHI) referring to the phenomena of users and health organizations explicitly sharing health related information on social media platforms such as Facebook and Twitter. In order to investigate the phenomena of SSHI, in this paper, we present a multi-method case study of the organizational strategies for and user engagement with the Facebook page of the official portal for the public Danish Healthcare Services (Sundheds.dk). We analysed qualitative data in the form of a semi-structured interview with the social media editor of Sundhed.dk and netnographic observations, and quantitative data from the full historic fetch of the official Facebook wall. Our results show a good alignment between the organizational and social media strategies of the public Danish Healthcare Services but point out the lack of domain-specific metrics to measure its efficacy and effectiveness.

AB - We introduce the notion of “Socially Shared Health Information” (SSHI) referring to the phenomena of users and health organizations explicitly sharing health related information on social media platforms such as Facebook and Twitter. In order to investigate the phenomena of SSHI, in this paper, we present a multi-method case study of the organizational strategies for and user engagement with the Facebook page of the official portal for the public Danish Healthcare Services (Sundheds.dk). We analysed qualitative data in the form of a semi-structured interview with the social media editor of Sundhed.dk and netnographic observations, and quantitative data from the full historic fetch of the official Facebook wall. Our results show a good alignment between the organizational and social media strategies of the public Danish Healthcare Services but point out the lack of domain-specific metrics to measure its efficacy and effectiveness.

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KW - Big Data Analytics

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BT - Proceedings of the 7th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2016)/The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH-2016)/Affiliated Workshops

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PB - Elsevier

CY - Amsterdam

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Hansen KS, Mukkamala RR , Hussain A, Grønli TM, Langberg H, Vatrapu R. Big Social Data in Public Health: A Mixed-Methods Case Study of Sundhed.dk's Facebook Strategy, Engagement, and Performance. In Yasar AUH, Bessis N, editors, Proceedings of the 7th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2016)/The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH-2016)/Affiliated Workshops. Amsterdam: Elsevier. 2016. p. 298-307. (Procedia Computer Science, Vol. 98). doi: 10.1016/j.procs.2016.09.046