Big Social Data Analytics for Public Health: Facebook Engagement and Performance

Nadiya Straton, Kjeld Hansen, Raghava Rao Mukkamala, Abid Hussain, Tor-Morten Grønli, Henning Langberg, Ravi Vatrapu

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    In recent years, social media has offered new opportunitiesfor interaction and distribution of public healthinformation within and across organisations. In this paper, weanalysed data from Facebook walls of 153 public organisationsusing unsupervised machine learning techniques to understandthe characteristics of user engagement and post performance.Our analysis indicates an increasing trend of user engagement onpublic health posts during recent years. Based on the clusteringresults, our analysis shows that Photo and Link type postsare most favourable for high and medium user engagementrespectively.
    Original languageEnglish
    Title of host publication2016 IEEE 18th International Conference on e-Health Networking, Applications and Services (Healthcom)
    EditorsAlois Paulin
    Number of pages6
    Place of PublicationLos Alamitos, CA
    Publication date2016
    Article number7749497
    ISBN (Electronic)9781509033706, 9781509033713
    Publication statusPublished - 2016
    EventIEEE HealthCom 16: 18th International Conference on E-health, Networking, Application & Services - BMW Welt, Munich, Germany
    Duration: 14 Sept 201617 Sept 2016
    Conference number: 18


    ConferenceIEEE HealthCom 16
    LocationBMW Welt
    Internet address

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