| Original language | Danish |
|---|---|
| Title of host publication | Markedsføring : Teori og praksis |
| Editors | Jens Graff |
| Place of Publication | Frederiksberg |
| Publisher | Samfundslitteratur |
| Publication date | 2020 |
| Pages | 210-225 |
| Chapter | 9.2 |
| ISBN (Print) | 9788759328781 |
| ISBN (Electronic) | 9788759336342 |
| Publication status | Published - 2020 |
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