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Original languageDanish
Title of host publicationMarkedsføring : Teori og praksis
EditorsJens Graff
Place of PublicationFrederiksberg
PublisherSamfundslitteratur
Publication date2020
Pages210-225
Chapter9.2
ISBN (Print)9788759328781
ISBN (Electronic)9788759336342
Publication statusPublished - 2020

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