@inbook{ff69d54ff7064e94979a714c6e289eed,
title = "Beziehungspflege in Twitter: Wie Unternehmen den Micro-Blogging-Service nutzen ",
author = "Michael Etter and Thomas Plotkowiak",
year = "2013",
language = "Tysk",
isbn = "9783658012359",
series = "Europ{\"a}ische Kulturen in der Wirtschaftskommunikation",
publisher = "Springer Science+Business Media",
pages = "159--179",
editor = "Schmidt, {Christopher M. } and Dimants, {Ainars } and Lehtonen, {Jaakko } and {Nielsen }, {Martin }",
booktitle = "Kulturspezifik in der europ{\"a}ischen Wirtschaftskommunikation",
address = "Tyskland",
}