Abstract
While Responsible Artificial Intelligence (Responsible AI) has garnered much research attention, it has been approached mainly through a risk mitigation lens, focusing on downside protection and regulatory compliance. Although risk mitigation is a crucial facet of Responsible AI, it does extend beyond this as it can guide innovation towards solutions that improve lives. However, its value creation potential remains underexplored. This qualitative study addresses this gap by exploring the perspectives of AI practitioners in pioneering organisations that take a proactive, value-creation stance on Responsible AI. Thematic analysis revealed two main value creation themes: Strategic Positioning and Relational Gains. The findings of this study make an initial empirical contribution in substantiating Responsible AI practices as opportunities to create sustainable value for organisations.
Original language | English |
---|---|
Title of host publication | Proceedings of the 32nd European Conference on Information System. ECIS 2024 |
Editors | Michel Avital, Elena Karahanna, Marinos Themistocleous, Ioanna Constantiou, Brian Fitzgerald, Stefan Seidel |
Place of Publication | Atlanta, GA |
Publisher | Association for Information Systems. AIS Electronic Library (AISeL) |
Publication date | 2024 |
Article number | 2296 |
ISBN (Electronic) | 9781958200100 |
Publication status | Published - 2024 |
Event | The 32nd European Conference on Information Systems: People First: Constructing Digital Futures Together - Coral Beach Hotel & Resort, Paphos, Cyprus Duration: 13 Jun 2024 → 19 Jun 2024 Conference number: 32 https://ecis2024.eu/ |
Conference
Conference | The 32nd European Conference on Information Systems |
---|---|
Number | 32 |
Location | Coral Beach Hotel & Resort |
Country/Territory | Cyprus |
City | Paphos |
Period | 13/06/2024 → 19/06/2024 |
Internet address |
Series | Proceedings of the European Conference on Information Systems |
---|---|
ISSN | 0000-0034 |