Beyond Risk Mitigation: Practitioner Insights on Responsible AI as Value Creation

Arisa Shollo, Polyxeni Vassilakopoulou

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

While Responsible Artificial Intelligence (Responsible AI) has garnered much research attention, it has been approached mainly through a risk mitigation lens, focusing on downside protection and regulatory compliance. Although risk mitigation is a crucial facet of Responsible AI, it does extend beyond this as it can guide innovation towards solutions that improve lives. However, its value creation potential remains underexplored. This qualitative study addresses this gap by exploring the perspectives of AI practitioners in pioneering organisations that take a proactive, value-creation stance on Responsible AI. Thematic analysis revealed two main value creation themes: Strategic Positioning and Relational Gains. The findings of this study make an initial empirical contribution in substantiating Responsible AI practices as opportunities to create sustainable value for organisations.
Original languageEnglish
Title of host publicationProceedings of the 32nd European Conference on Information System. ECIS 2024
EditorsMichel Avital, Elena Karahanna, Marinos Themistocleous, Ioanna Constantiou, Brian Fitzgerald, Stefan Seidel
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date2024
Article number2296
ISBN (Electronic)9781958200100
Publication statusPublished - 2024
EventThe 32nd European Conference on Information Systems: People First: Constructing Digital Futures Together - Coral Beach Hotel & Resort, Paphos, Cyprus
Duration: 13 Jun 202419 Jun 2024
Conference number: 32
https://ecis2024.eu/

Conference

ConferenceThe 32nd European Conference on Information Systems
Number32
LocationCoral Beach Hotel & Resort
Country/TerritoryCyprus
CityPaphos
Period13/06/202419/06/2024
Internet address
SeriesProceedings of the European Conference on Information Systems
ISSN0000-0034

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