Beyond Blue Oceans: Implications of Entry Time for Actors in New Markets

Mads Vangkilde

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Strategic Market Creation : A New Perspective on Marketing and Innovation Management
Editors	Karin Tollin, Antonella Caru
Number of pages	19
Place of Publication	Hoboken
Publisher	Wiley
Publication date	2008
Pages	210-228
ISBN (Print)	9780470694275, 9780470725092
Publication status	Published - 2008

Handle.net

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