Beyond Blue Oceans: Implications of Entry Time for Actors in New Markets

Mads Vangkilde

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationStrategic Market Creation : A New Perspective on Marketing and Innovation Management
EditorsKarin Tollin, Antonella Caru
Number of pages19
Place of PublicationHoboken
PublisherWiley
Publication date2008
Pages210-228
ISBN (Print)9780470694275, 9780470725092
Publication statusPublished - 2008

Cite this

Vangkilde, M. (2008). Beyond Blue Oceans: Implications of Entry Time for Actors in New Markets. In K. Tollin, & A. Caru (Eds.), Strategic Market Creation: A New Perspective on Marketing and Innovation Management (pp. 210-228). Wiley.