Better than a Whip?: European Attitudes Toward Health Nudges

Lucia A. Reisch, Cass R. Sunstein, Wencke Gwozdz

    Research output: Working paperResearch

    Abstract

    We examine whether the populations of six European nations support the use of “health nudges” – strategies that preserve free choice but steer individuals in healthier directions. To assess approval rates for health nudges across, within, and in certain parts of these populations, we analyze the results of six nationally representative online surveys administered in Denmark, France, Germany, Hungary, Italy, and the UK. We find majority support for health nudges across the board but with lower approval rates in Hungary and Denmark. Our findings reveal national differences and identify conditions under which consumers tend to approve of nudging healthy behavior. They therefore provide policymakers with practical guidance on which health nudges are likely to receive high levels of public support in the nation states studied.
    We examine whether the populations of six European nations support the use of “health nudges” – strategies that preserve free choice but steer individuals in healthier directions. To assess approval rates for health nudges across, within, and in certain parts of these populations, we analyze the results of six nationally representative online surveys administered in Denmark, France, Germany, Hungary, Italy, and the UK. We find majority support for health nudges across the board but with lower approval rates in Hungary and Denmark. Our findings reveal national differences and identify conditions under which consumers tend to approve of nudging healthy behavior. They therefore provide policymakers with practical guidance on which health nudges are likely to receive high levels of public support in the nation states studied.
    LanguageEnglish
    Place of Publicationwww
    PublisherSSRN: Social Science Research Network
    Number of pages31
    DOIs
    StatePublished - 2016

    Keywords

    • Health policy
    • Health nudges
    • Behavioral regulation
    • Acceptability
    • Health defaults

    Cite this

    Reisch, L. A., Sunstein, C. R., & Gwozdz, W. (2016). Better than a Whip? European Attitudes Toward Health Nudges. www: SSRN: Social Science Research Network. DOI: 10.2139/ssrn.2836325
    Reisch, Lucia A. ; Sunstein, Cass R. ; Gwozdz, Wencke. / Better than a Whip? European Attitudes Toward Health Nudges. www : SSRN: Social Science Research Network, 2016.
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    Reisch, LA, Sunstein, CR & Gwozdz, W 2016 'Better than a Whip? European Attitudes Toward Health Nudges' SSRN: Social Science Research Network, www. DOI: 10.2139/ssrn.2836325

    Better than a Whip? European Attitudes Toward Health Nudges. / Reisch, Lucia A.; Sunstein, Cass R.; Gwozdz, Wencke.

    www : SSRN: Social Science Research Network, 2016.

    Research output: Working paperResearch

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    AB - We examine whether the populations of six European nations support the use of “health nudges” – strategies that preserve free choice but steer individuals in healthier directions. To assess approval rates for health nudges across, within, and in certain parts of these populations, we analyze the results of six nationally representative online surveys administered in Denmark, France, Germany, Hungary, Italy, and the UK. We find majority support for health nudges across the board but with lower approval rates in Hungary and Denmark. Our findings reveal national differences and identify conditions under which consumers tend to approve of nudging healthy behavior. They therefore provide policymakers with practical guidance on which health nudges are likely to receive high levels of public support in the nation states studied.

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    Reisch LA, Sunstein CR, Gwozdz W. Better than a Whip? European Attitudes Toward Health Nudges. www: SSRN: Social Science Research Network. 2016. Available from, DOI: 10.2139/ssrn.2836325