Benefits Offered By High-end Counterfeits Influence Intentions to Purchase Counterfeits: The Role of Self-presentation

Gülen Sarial Abi; Zeynep  Gürhan-Canli

Benefits Offered By High-end Counterfeits Influence Intentions to Purchase Counterfeits: The Role of Self-presentation

Koc University

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Abstract

Previous research has not paid much attention to the issue of who would buy high-end counterfeits and why. This research extends
prior research by demonstrating that benefits offered by high-end counterfeits influence intentions to purchase high-end counterfeits as
a function of self-presentation.

Original language	English
Title of host publication	Advances in Consumer Research
Editors	Zeynep Gürhan-Canli, Cele Otnes, Rui (Juliet) Zhu
Publisher	Association for Consumer Research
Publication date	2012
Edition	40
Pages	48-52
Publication status	Published - 2012
Externally published	Yes

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https://www.acrwebsite.org/volumes/1011813/volumes/v40/NA-40Licence: Unspecified

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Cite this

@inproceedings{c446dd1540234066bc946048693fb2ff,

title = "Benefits Offered By High-end Counterfeits Influence Intentions to Purchase Counterfeits: The Role of Self-presentation",

abstract = "Previous research has not paid much attention to the issue of who would buy high-end counterfeits and why. This research extendsprior research by demonstrating that benefits offered by high-end counterfeits influence intentions to purchase high-end counterfeits asa function of self-presentation.",

author = "Abi, {G{\"u}len Sarial} and Zeynep G{\"u}rhan-Canli",

year = "2012",

language = "English",

pages = "48--52",

editor = "G{\"u}rhan-Canli, {Zeynep } and Otnes, {Cele } and Zhu, {Rui (Juliet) }",

booktitle = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

address = "United States",

edition = "40",

}

Benefits Offered By High-end Counterfeits Influence Intentions to Purchase Counterfeits: The Role of Self-presentation. / Abi, Gülen Sarial; Gürhan-Canli, Zeynep .
Advances in Consumer Research. ed. / Zeynep Gürhan-Canli; Cele Otnes; Rui (Juliet) Zhu. 40. ed. Association for Consumer Research, 2012. p. 48-52.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Benefits Offered By High-end Counterfeits Influence Intentions to Purchase Counterfeits

T2 - The Role of Self-presentation

AU - Abi, Gülen Sarial

AU - Gürhan-Canli, Zeynep

PY - 2012

Y1 - 2012

N2 - Previous research has not paid much attention to the issue of who would buy high-end counterfeits and why. This research extendsprior research by demonstrating that benefits offered by high-end counterfeits influence intentions to purchase high-end counterfeits asa function of self-presentation.

AB - Previous research has not paid much attention to the issue of who would buy high-end counterfeits and why. This research extendsprior research by demonstrating that benefits offered by high-end counterfeits influence intentions to purchase high-end counterfeits asa function of self-presentation.

M3 - Article in proceedings

SP - 48

EP - 52

BT - Advances in Consumer Research

A2 - Gürhan-Canli, Zeynep

A2 - Otnes, Cele

A2 - Zhu, Rui (Juliet)

PB - Association for Consumer Research

ER -