Benefits Offered By High-end Counterfeits Influence Intentions to Purchase Counterfeits: The Role of Self-presentation

Gülen Sarial Abi, Zeynep Gürhan-Canli

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


Previous research has not paid much attention to the issue of who would buy high-end counterfeits and why. This research extends
prior research by demonstrating that benefits offered by high-end counterfeits influence intentions to purchase high-end counterfeits as
a function of self-presentation.
Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsZeynep Gürhan-Canli, Cele Otnes, Rui (Juliet) Zhu
PublisherAssociation for Consumer Research
Publication date2012
Publication statusPublished - 2012
Externally publishedYes

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