Benefits of Modularity Strategies: Implications of Decisions and Timing

Poul Kyvsgaard Hansen, Magnus Persson*, Juliana Hsuan

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


Many companies are managing the complexity of customized products, such as product variants, by implementing product modularity strategy. The modular product structure supports in realizing the potential benefits if it is exploited in relation to customer needs (Market Dimension), configuring to process capabilities and thereby cost and quality (Process Dimension), and configuring to supply chain architecture and thereby speed and predictability in supply and delivery (Supply Chain Dimension). This paper introduces interactive training and learning methods that can reveal and exemplify the complex relationships between efforts and benefits when implementing modular strategies. This approach is comprised of a combination of two parts: a serious play and simulation. The resulting setup based on a real but simple industrial product, the LEGO Collectable Minifigure Series, has demonstrated that the potential qualitative benefits of a modular strategy can be hold up against a synchronized quantitative financial impact assessment. It has been possible to demonstrate the complexity of realizing potential benefits from a modular strategy. In particular, it has been visualized how short-term benefits can differ significant from long-term benefits.
Original languageEnglish
Title of host publicationTowards Sustainable Customization: Bridging Smart Products and Manufacturing Systems : Proceedings of the 8th Changeable, Agile, Reconfigurable and Virtual Production Conference (CARV2021) and the 10th World Mass Customization & Personalization Conference (MCPC2021), Aalborg, Denmark, October/November 2021
EditorsAnn-Louise Andersen, Rasmus Andersen, Thomas Ditlev Brunoe, Maria Stoettrup Schioenning Larsen, Kjeld Nielsen, Alessia Napoleone, Stefan Kjeldgaard
Number of pages8
Place of PublicationCham
Publication date2022
ISBN (Print)9783030906993, 9783030907020
ISBN (Electronic)9783030907006
Publication statusPublished - 2022
Event8th Changeable, Agile, Reconfigurable and Virtual Production Conference. CARV 2021: Towards Sustainable Customization: Bridging Smart Products and Manufacturing Systems - Aalborg City University, Aalborg, Denmark
Duration: 29 Oct 20212 Nov 2021
Conference number: 8


Conference8th Changeable, Agile, Reconfigurable and Virtual Production Conference. CARV 2021
LocationAalborg City University
Internet address
SeriesLecture Notes in Mechanical Engineering

Bibliographical note

Published online: 01 November 2021.


  • Modularity strategies
  • Interactive approach
  • Financial decisions

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