Benefits from Improved Integration Between Marketing and Design

Tore Kristensen; Kjell Grønhaug; Margaret Bruce

Benefits from Improved Integration Between Marketing and Design

Tore Kristensen, Kjell Grønhaug, Margaret Bruce

Department of Marketing

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2000
Publication status	Published - 2000
Event	AMA Summer Marketing Educators' Conference 2000 - Duration: 28 Jun 2000 → 1 Jul 2000

Conference

Conference	AMA Summer Marketing Educators' Conference 2000
Period	28/06/2000 → 01/07/2000

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Cite this

@conference{63a3dac0c02411db9769000ea68e967b,

title = "Benefits from Improved Integration Between Marketing and Design",

keywords = "Markedsf{\o}ring, Design, Interfunctional integration, Product benefits, User values, Distributed cognition",

author = "Tore Kristensen and Kjell Gr{\o}nhaug and Margaret Bruce",

note = "Opstilling: 658.800 kri L{\o}be nr.: 009180 Sider: 465-468; AMA Summer Marketing Educators' Conference 2000 ; Conference date: 28-06-2000 Through 01-07-2000",

year = "2000",

language = "English",

}

TY - CONF

T1 - Benefits from Improved Integration Between Marketing and Design

AU - Kristensen, Tore

AU - Grønhaug, Kjell

AU - Bruce, Margaret

N1 - Opstilling: 658.800 kri Løbe nr.: 009180 Sider: 465-468

PY - 2000

Y1 - 2000

KW - Markedsføring

KW - Design

KW - Interfunctional integration

KW - Product benefits

KW - User values

KW - Distributed cognition

M3 - Paper

T2 - AMA Summer Marketing Educators' Conference 2000

Y2 - 28 June 2000 through 1 July 2000

ER -