Behavioural Innovations in Marketing Law

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Original languageEnglish
Title of host publicationResearch Methods in Consumer Law : A Handbook
EditorsHans-W. Micklitz, Anne-Lise Sibony, Fabrizio Esposito
Number of pages38
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication date2018
Pages296–333
Chapter9
ISBN (Print)9781785366604
ISBN (Electronic)978178536 6611
DOIs
Publication statusPublished - 2018
SeriesHandbooks of Research Methods in Law

Cite this

Trzaskowski, J. (2018). Behavioural Innovations in Marketing Law. In H-W. Micklitz, A-L. Sibony, & F. Esposito (Eds.), Research Methods in Consumer Law: A Handbook (pp. 296–333). Cheltenham: Edward Elgar Publishing. Handbooks of Research Methods in Law https://doi.org/10.4337/9781785366611.00015