Behavioral Economics and Consumption

Lucia A. Reisch, Cass R. Sunstein

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    Behavioral economics explores why people sometimes fail to make rational decisions, and how their behavior departs from the predictions of standard economic models. Insights gained from studies in behavioral economics are used in consumer research and consumer policy to understand and improve individuals' decisions about health, wealth, and happiness.
    Original languageEnglish
    Title of host publicationThe Wiley Blackwell Encyclopedia of Consumption and Consumer Studies
    EditorsDaniel Thomas Cook, J. Michael Ryan
    Place of PublicationChichester
    Publication date2015
    ISBN (Print)9780470672846
    ISBN (Electronic)9781118989463
    Publication statusPublished - 2015


    • Consumption
    • Decision making
    • Psychology
    • Policy
    • Politics

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